Has your business been using the same logo for years and years now? If so, that might be reason enough to come up with a new logo design.
It’s a good idea for a business to establish a new logo every so often. A new business logo will make your company look more modern and leave a better impression on people than your old one.
There are also some other signs you need a new logo. You should look out for them and work on getting your business a new logo ASAP if you spot any of them.
Here are four warning signs that will show that you need a new logo design.
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Your Logo Was a DIY Project
When you first get a business off the ground, you might not have a lot of money to spend on a logo. As a result, you might create a logo yourself or hire a college student to throw one together for you.
This kind of logo is going to be OK at first. But as your business grows, it’s not going to look professional enough for your business.
You’ll want to scrap this kind of logo and come up with a new logo design courtesy of a professional digital marketing company. David Taylor Design can provide you with the assistance that you need.
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Your Logo Doesn’t Really Represent Your Business Anymore
Has your business evolved over the last few years and started to offer new products and/or services? If this is the case, your current logo might not represent your business like it used to.
This is another instance in which you’ll want to work on coming up with a new logo design. It’s an effective way for your company to go through the business rebranding process.
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Your Logo Is Too Similar to Another Company’s Logo
Have you noticed that your logo looks a little bit too much like another company’s logo? You should strive to change this right away by creating a new logo design.
You’ll be able to differentiate yourself from this company with a new business logo. You won’t have to worry about people mixing up your company’s logo with another company’s logo anymore.
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Your Logo Confuses People
When people see your logo, they should be able to guess what your company is all about just by looking at it. They shouldn’t be confused as to what your logo is and what it represents.
If you’ve seen people struggle to comprehend what’s going on with your logo, that might be reason enough to get a new logo design. You can make it a lot clearer for them from now on.
Read next: Steps Guide to Effectively Grow a Brand
Invest in a New Logo Design Today
Your company’s logo is oftentimes going to be one of the first things that people see when it comes to your business. It’s why you need to have a great logo in place.
If you’re not satisfied with your logo at the moment, you should set out to create a new logo design. It’ll be well worth the investment that you’ll make in it.
Find more business-related tips and tricks by browsing through the other articles posted on our blog.
