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9 Common Video Production Mistakes Businesses Make (And How to Avoid Them)

Most people think that all you need to be a great video producer is a good camera and some editing software. However, what they don’t realize is that video production is more than just filming something. In order to produce high-quality videos, there are a few things you need to know and avoid making mistakes.

In this article, we’ll show you 9 of those common mistakes, along with the solutions to them. Check them out below.

1. Poor Planning

One of the most common mistakes businesses make when it comes to video production is poor planning. Without a plan, it’s difficult to produce a high-quality video. You need to know what kind of video you want to produce, who your target audience is, what message you want to communicate, and so on.

If you don’t have a plan, your video will likely be all over the place, and it won’t be effective.

The Solution:

The best way to avoid this mistake is to create a video production brief. This document should include everything you need to know about your video, such as the purpose, target audience, messaging, style, format, and more.

Once you have this document, you’ll be able to create a more focused and creative video.

2. Not Defining the Role of Each Team Member

Another one of the most common pre-production mistakes that businesses make is not defining the role of each team member. When you’re producing a video, there are a lot of different roles that need to be filled, such as the director, producer, writer, and editor.

If you don’t assign each team member a specific role, it’s difficult to get the video produced in a timely and efficient manner.

The Solution:

To avoid this mistake, always assign each team member a specific role before production begins. This way, everyone knows what they need to do and when they need to do it.

For example, the director is responsible for directing the video, the producer is responsible for managing the project, the writer is responsible for writing the script, and the editor is responsible for editing the video.

3. Not Communicating the Vision

Not communicating the vision to the team is a huge no-no. It’s vital that everyone on the production team understands the vision for the video. Otherwise, it’s difficult to produce a high-quality content that meets the client’s expectations.

The Solution:

To avoid this error, have a clear and concise vision for the video. Once you have the vision, communicate it to the team, so everyone is on the same page.

4. Not Storyboarding

Another video production error that companies make is not storyboarding. Storyboarding is a visual representation of your video. It helps you plan out the shots, scenes, and sequences.

Without a storyboard, it’s difficult to plan out your video and ensure that it flows well.

The Solution:

To prevent this mishap, storyboard your video before production begins. As a result, you’ll have a clear idea of what shots you need and how they should be sequenced.

5. Not Scouting the Location

One of the biggest pre-production mistakes is not scouting the location. When you’re filming a video, it’s crucial to find a location that is convenient, safe, and conducive to filming.

If you don’t scout the location ahead of time, you may end up in a place that is dangerous or difficult to film in.

The Solution:

To bypass this, always scout the location before production begins. By doing so, you can find a safe and convenient place to film.

6. Not Rehearsing

Not rehearsing is another big error that video production businesses make when producing videos. Rehearsing helps you and your team to get comfortable with the material. It also allows you to verify that everyone knows their lines and their cues.

If you don’t rehearse, it’s likely that your video will turn out sloppy and unprofessional.

The Solution:

A great way to avoid this is to rehearse your video before production begins. This step allows you to make sure that everyone is comfortable with the material and that the video flows smoothly.

7. Not Checking the Equipment

Many video production companies make the mistake of not checking the equipment before production begins. This is a huge error because if your equipment isn’t working properly, it can ruin your entire video.

For instance, if your camera isn’t working, you won’t be able to film the video at all—or maybe the footage won’t look good.

The Solution:

To avoid this, always check your equipment before production begins. This way, you guarantee that everything is in working order and that you won’t run into any problems during filming.

8. Not Having a Backup Plan

Not having a backup plan isn’t wise. This is important because things can go wrong during production, no matter how well you plan.

For example, maybe the weather doesn’t cooperate or maybe one of your team members gets sick. If you don’t have a backup plan, it can throw everything off and ruin your video.

The Solution:

To avoid this, always have a backup plan. So, if something goes wrong during production, you can still salvage the project.

9. Not Editing the Video

Editing is an essential step in video production, yet many businesses make the mistake of not editing their videos. If you don’t edit your video, it’s likely that it will contain errors and look unprofessional. This is perhaps one of the biggest post-production mistakes that you can make!

The Solution:

To prevent this from happening, always edit your video before you release it to the public. Doing so ensures that it looks polished and professional.

Do you need post-production video help? If so, check out the highlighted link.

Execution Errors: Avoiding Video Production Mistakes

We hope you found this video production guide helpful. If you avoid the mistakes that we mentioned above, your final product should be flawless. 

For more tips and tricks on video advertising and more, continue browsing our website. Thanks for reading our content!

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