Project management software Project management software

Freelance and marketing are perhaps two of the most used buzzwords in the corporate market. People are realizing the power of additional income or being one’s own boss on one hand and are learning or hiring professionals to reach a new and wider audience.

This is the reason why freelance marketing consultancy is mushrooming on both the demand and supply sides. 

Since many are in search of such freelancers, these freelancers are picking up multiple projects at once. Now, they are bound to finish off these projects on time if they wish to retain the client or attract new clients. This requires them to juggle work, deliver everything on time, and not miss out on completing a task. 

But how does one achieve that? With the help of project management software. In this article, you can read about why being a freelance marketing consultant requires you to find and purchase your software. 

Why does a freelance marketing consultant need a PM Software?

Allows time tracking 

Time tracking is one of the most crucial aspects of ensuring you are offering what you have promised and you are meeting your deadline. 

With project management software, it becomes easier for you to monitor where you are spending your time, where you are wasting it, and what activity can be eliminated or replaced with something more productive. 

When you track your time efficiently, you will always keep your clients happy and make sure that you progress towards success. 

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Helps in creating projects easily

One of the most significant and crucial features that makes project management a desired tool is its capability to meet several requirements while being easy to use. 

Its several features allow freelance marketing consultants to create several projects from scratch within a few minutes only, no matter the complexity of it. There are also plenty of project templates that you can use. All you need to do is edit as per your requirement. 

With this tool, you will be able to see all the projects in a single glance along with the time you spent on completing them, and the current status of the same. 

Easy to bill clients 

Unlike full-time employees, freelancers don’t have HRs to give them the salaries on time and that too the right amount. Their payments and bills are something that they are required to handle and manage on their own. 

This is where project management software can turn out to be truly helpful. How? By tracking time, showing the progress, and offering a well-detailed report. 

With the help of this tool, it is a lot easier for you to bill your clients as you know the exact time it took to finish the project or if you have been working for long, you would have an idea about how long a particular task takes. 

You can bill clients effectively and accurately with the help of this tool. 

Keeps you focused

Focus is one of the important factors that you need if you wish to succeed in life. When you have plenty of distractions at your work in the form of management and tracking, your progress can easily get hindered and slowed-down consequently. 

With the right project management software, you work more and manage or track less. This helps you stay productive and focused for longer stretches in a day. 

You can surely take out time to check the progress of a certain project here and there when the need arises. Moreover, since many of these tools are mobile-friendly, you have the capability to carry out this task even when you are on the go. 

Also read: Tips for Running a Tech Startup Like a True Leader


These are the reasons why every freelance marketing consultant should buy themselves a project management tool. It is not only a tool to help you stay organized, but also ensures you are always productive. 

What are your tips and tricks to manage your projects effectively and efficiently? Let us know in the comment section below.

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