Growth Marketing is a relatively new concept in the marketing field and is used mainly by startups and other small and medium-sized enterprises. The main idea behind growth marketing is acquiring as many users with the least amount of investment. Growth marketing, also known as Growth hacking does not use traditional methods of lead generation and customer acquisition like advertisements on the radio, newspaper, magazines, and television, instead, it resorts to more relevant and innovative methods of customer acquisition through social media, viral marketing, and targeted marketing.
Growth hacking is both a short term as well as a long-term marketing strategy that can help boost growth and sustain growth over a long period of time. A good growth marketing strategy also focuses on customer retention while boosting customer acquisition. Since growth marketing is still in its nascent stages there are a number of resources the growth marketing community uses to learn new techniques and get the latest tips and tricks. One of the most popular resources within this field to get the latest information about what is going on within this sphere are Growth Marketing Conferences.
What are Growth Marketing Conferences?
Growth Marketing has come into prominence over the past 5 – 10 years and marketers around the globe are discovering new strategies and ways to optimize growth almost every day, due to this there are no textbooks you can read to become proficient in this field.
To help newbies and veterans in this field get up to speed with the latest strategies and techniques of Growth Marketing there are Growth Marketing Conferences held around the globe almost throughout the year. These conferences allow interaction between individuals who are new to the field and experts, allowing them to get the latest insights into the field of digital marketing. There are panel discussions that create an environment where ideas flow freely and new strategies are developed. Developing a unique digital marketing strategy can mean the difference between creating a Fortune 500 company and a massive burden. Let’s take a look at some of the most popular marketing conferences taking place around the globe.
Traffic & Conversion Summit
The Traffic & Conversion Summit has been held for the past 10 years and is one of the most popular digital marketing conferences in the world today. The conference is held in San Diego, California and is attended by some of the biggest names in Digital Marketing. All the ideas proposed at this summit have been tried and tested and none of the ideas being proposed are theoretical or conceptual in nature. The Traffic & Conversion Summit has gained popularity and has become a staple for most of the top digital marketers due to the amount of actionable content available at the conference.
Affiliate Summit is a premier performance marketing conference that is held in four different locations, 2 in the United States, 1 in Europe and 1 in Southeast Asia. The conference was founded by Shawn Collins and Missy Ward in an effort to provide comprehensive educational sessions to growth marketers and growth hackers on the latest industry trends and standards to help boost growth in companies. The conference focuses mainly on affiliate marketing and tips and methods to boost this fast-growing field in the industry. The 2020 Affiliate Summit will be held in Las Vegas on the 27th of January, Amsterdam on the 3rd of June, New York on the 27th of July and Singapore for which the dates have not been announced.
SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. This marketing conference is a non-vendor gathering with over 15,000 attendees from across the globe. Forbes has named SaaStr as one of the top 100 blogs for budding entrepreneurs and for good reason, SaaStr has comprehensive information that can help any entrepreneur scale their business in no time. Jason Lemkin, the founder of SaaStr, has been named among the top 32 most powerful people in Business Technology by Business Insider.
Subscription Management Software
As you scale your business up and you see new users subscribing to your software you will need a tool to manage all your customer queries and provide you with vital analytics to keep a track of how you are doing. This is where a good subscription management software steps in, these software applications provide features that function on a recurring basis to support sales and billing of your product. Some of the applications come with features like real-time metering and rating, multitier pricing, service and product bundling, etc. Most of these software applications are designed to manage the customer through the customer lifecycle. Let’s take a look at some of the best Subscription Management Software on the market today.
ProfitWell is a premier Subscription Management Software that is designed to minimize churn, optimize pricing and boost recurring revenue. ProfitWell develops products like Retain™ that combine state of the art subscription expertise with complex algorithms to ensure you do not lose subscribers, it analyses trends and behaviors of your subscribers to ensure that you are providing them with the services they are looking for.
Recognized™ provides you audit-proof revenue recognition data. Managing a spreadsheet to monitor your revenue can be quite tedious and should be left to the professionals, Recognized™ uses advanced AI developed by experienced engineers and designed by accountants to provide you accurate revenue data on-demand. Pricing subscriptions can be quite a time consuming and costly task, that is why ProfitWell combines its proprietary algorithms and market panel with some of the best pricing economists in the world to find your business its soft spot. A well-researched price for your product can see your subscriptions grow by almost 30%.
Zoho is one of the best subscription management software applications on the market today. The application allows you to create flexible pricing for various plans allowing you to manage multiple pricings for various subscription plans, allowing you to expand your customer base. It also allows interested subscribers to use the product for a trial period before they decide to purchase it. Zoho also allows you to create coupons for your subscriptions, allowing you to cross-sell your products and create great incentives for potential customers, all your coupons and subscriptions can be handled through the software. Zoho provides a self-service portal to your subscribers to give them clarity on their subscription and validity. This portal will give them all the details relating to their plans and other plans that they might be interested in. Zoho’s self-service portal also allows users to update their card or other payment details to ensure they don’t miss a payment.