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3 Video Technology Trends Shaping Videography

Did you know that there are almost 30,000 professional videographers in the United States of America? Video technology plays a huge part in marketing as well as interaction through social media platforms in the year 2021. It is important to stay on top of the top trends in videography if you want to stay ahead of your competition.

Having the right videography equipment goes a long way in helping to produce unforgettable content, but there are things that you can do when it comes to video stabilization and video editing that will take your content to the next level. If you’re not sure where the video technology industry is heading then that is okay.

You’ve come to the right place to learn more about the three biggest video technology trends in the year 2021. Keep reading this article for more.

1. Social Media Video

The biggest type of video in the year 2021 is social media video. It seems like everyone and their brother produces social media videos nowadays. Video content, whether for fun or for marketing purposes, is an everyday staple in the life of a United States resident.

It is impossible to get on Snapchat, Instagram, or TikTok without seeing social media video. It should come as no secret that this type of video is growing in an impressive but sustainable fashion. Instagram Reels and TikTok are massive hubs for social media video with hundreds of millions of active accounts.

There are massive brands that are getting on board with these trends and it is important that you do as well if you don’t want to get left behind. Brands like Louis Vuitton and the NBA are using this type of video with great effect while reaching a massive audience. There are also smaller brands that are finding a ton of success with using social media video.

One type of social media video to consider using is the ephemeral video. This type of video has a 24-hour shelflife where viewers can watch it before it disappears. This is a popular concept that was first brought into the mainstream by Snapchat. This is an effective and engaging way to communicate with your audience and your customer base.

Another type of social media video is vertical video. This is a type of video taken with a mobile device and it happens when you record a video while holding the phone in a vertical manner. Many people watch a vertical video to completion. This same thing can’t be stated for horizontal video.

This all goes out the window if you invest in top-notch videography equipment. For more info, go here.

2. Interactive Video

Interactive video is a very futuristic style of videography and video editing that helps you engage with your audience on a different level. This is by far one of the most cutting-edge types of video technology that is trending nowadays. This type of video technology lets your audience interact in a direct way with your content and your video.

This type of video is one of the most effective ways of engaging with your audience while also conveying a message and sharing your content. It is to the point that even the majority of marketers think that interactive video is vital to the future of marketing. If you have the right videography equipment then you’ll want to consider learning how to make interactive video the norm.

There are even shoppable videos now that are interactive. These videos are amazing because they allow the audience or the viewer to purchase items that they like directly from the video they watch. Most shoppable videos have a dropdown menu that you can access to start the process of purchasing these items and making them your own.

There are some major corporations that are investing in interactive video technology. Some of the headliners are Amazon, IKEA, and YouTube. If you’re looking for a way to combine your ability to put together great content with making shopping convenient then you’ll love the things that interactive video will do for your business.

There are even shows and movies that are allowing for interactive video technology. A great example of this is Bandersnatch. This Netflix film allows the audience or the viewers to choose their own ending. You can also use this technology to create quizzes for your audience.

3. Live Video

Live video isn’t quite as new to the videography scene as interactive video but it is still a massive part of the video technology market. In the year 2019, internet users produced over 1 billion hours of live video and those numbers aren’t going to slow down any time soon.

This was especially important when the COVID-19 pandemic hit because it allowed businesses and celebrities to stay in touch with their fans and followers during the lockdown. It doesn’t hurt that live video is both easy to create and convenient for content creators and influencers.

A big stat that displays the value of live video for your business is the fact that more people would rather watch a live video to learn about something than to read a blog post about it. Video streaming is now one of the biggest reasons for internet users to use and browse the web.

It is to the point that 20 percent of videos on Facebook nowadays are live. This is a massive opportunity for your business to capture this video technology and use it to market your goods or services. It will give you access to millions of potential customers and it requires basic videography equipment and zero video editing to produce.

Make the Most of Video Technology for Your Business

Video technology is improving and growing at a rapid and impressive rate. It is important for your business to keep up with the trends with videography to stay ahead of your competition and provide the best experience to your audience and your customers. Things like interactive video will make growing your business a breeze while making for a unique shopping experience.

For more helpful articles on a range of topics make sure you check out our blog.

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