Are you a graphic designer looking to pop out of your creative comfort bubble? Do you want to give your website a fresh look in honor of 2023? Then, you’re in luck because we’re breaking out our top graphic design trends in 2023.
SEO and data security practices aren’t the only things you need to look out for. If you own a business website, you know how representative it is of your brand. In many cases, it serves as the storefront of your online shop.
If people are visiting your website for the first time, why not give them something to look at? Make a strong first impression on your visitors with these digital designs. Read on to discover eight of the trendiest graphic design ideas for the year!
1. Embracing Inclusivity
Chances are, you have members of your staff and target audience who come from all walks of life. Human life is diverse, and that’s what makes it beautiful. Showcasing solidarity between diverse groups has never been more important.
Representation is important, and you can show this in your own way through graphic art. 2023 is the time to share the limelight with marginalized and underrepresented groups. This shows how inclusive you are as a brand and that you don’t only cater to a narrow audience.
2. Combining 2D and 3D Design
Digital designs have always given the spotlight to 2D and 3D art interchangeably. Each style has its strength and appeal, so why not mash them up to give a stronger message? 3D digital artwork is still a concept that people from all industries are exploring.
From entertainment to gaming, 3D art has been revolutionary in fulfilling creative visions. By combining it with 2D art, you’re opening yourself to limitless possibilities. Take Womp 3D out for a test drive and see for yourself.
3. Share the Memes
Memes have always been a part of internet culture. It’s undeniable how the humor in memes creates bonds between all kinds of people on the internet. Since the pandemic, businesses have had to get creative about engaging with their audience.
This is where branded memes come in. The great thing about memes is that they come in a universal format. The context that comes with the original image often makes the meme itself funnier.
However, even without the context, the meme should be able to stand on its own. You can repurpose a popular meme to share your message or even create a new one. One crucial thing to remember when using memes is not to overuse them.
Relying on memes alone as your visual format for communication can take the fun out of it. Don’t be afraid to explore other visual tools to relay your message.
4. Creative Data Visuals
Minimalism is now a thing of the past this 2023. Simple graphs and charts have always been the best way to inform and engage audiences. However, simple doesn’t mean limiting yourself to a conservative palette.
This 2023, we’re exploring fun and colorful designs. Graphic designers have been laying down fun icons over bold colors. The data itself remains straightforward, but it’s much more appealing to the eye.
To make this work, you need to find a balance between simplicity and creativity. It’s a good idea to stick to a single color theme and work your way from there.
5. Go Big and Bold
As mentioned prior, bold colors are all the rage this 2023. Spotify, Snapchat, and Buffer have been using bold backgrounds for posts and stories. If you observe, you’ll notice that it doesn’t become the main focus despite the vibrancy of the colors.
When used right, a bold background can help you stand out on a busy social platform. Contrasting it with lighter texts helps to reign in attention.
In addition, graphic designers are starting to pick up on large font styles again. Big fonts are a great way to add some personality to your brand and make an impact on users.
6. Retro Throwback
Netflix’s Stranger Things, and recently, Fear Street has brought back a love for the 90s. This is not only reflective in fashion but also in graphic design. Neon colors, gothic serifs, and vaporware illustrations have made a comeback this 2023.
One of the cornerstones of retro design is color. These consist of specific hues like cherry, mustard yellow, and orange. Patterns and textures like dripping slime and gradients will help you pay homage to the authentic 90s.
We’ve turned back the clock with retro, but now, let’s wind it back up a bit to the early 2000s. Y2K combines the cyberpunk aesthetic with a hint of nostalgia. You can take inspiration from anime, grunge, pop, and especially technology.
Some of the main characteristics of Y2K include CGI, holographs, and CGI. Y2K took form in the celebration of new technology, so what better way to market new products on your site? Chunky texts were also a huge part of the Y2K era.
8. Tripping on Psychedelics
Psychedelic art has never failed to capture visual interest. The use of mind-bending colors and trippy illustrations is the best way to put your creativity to the test. With new tech, you can make your visuals even more interesting.
The goal of psychedelics is to take yourself to a new destination. If your goal is to wow your audience, then hop on to this trend! There are so many elements to experiment with, from spirals, kaleidoscope, and fantasy imagery.
Graphic Design Trends in 2023 That You Need to Get Behind
These are our top picks for graphic design trends in 2023. Trends in graphic design are often cyclical. However, the best thing about them is that they evolve and always come back stronger.
Reimagine your website with these digital design trends, and don’t be afraid to mix and match. Want to know how you can incorporate these graphic design trends onto your website? Check out our other blog posts for more graphic design tips and ideas, and give your site a new look today!