Did you know 82 percent of consumers trust print ads the most when looking to make a purchase?
Yet, print marketing isn’t the first thing that would come to the average business owner’s mind when they’re looking to run a marketing campaign! This is understandable, though. The digital revolution has taken root, so it might not make a lot of sense to publish ads in print newspapers and magazines.
But who said those are the only print marketing channels at your disposal? You don’t have to pay top dollar to have an ad in a newspaper. There are a couple of cheap but supper effective print marketing methods you can use.
Read on for guidance.
Business Cards
The good old business card!
Do you have one in your pocket right now? If you do, you have a powerful marketing tool that doesn’t cost more than a few bucks to make right there. If you don’t, you’re leaving a lot of money on the table.
A well-designed business card will not only not get thrashed the next day but can also help you reel in clients. This is especially a great method for businesses or people that offer professional services. If you’re a real estate agent, for example, you can hand out your card to potential clients you meet at networking events.
A business card should include your name, the name of your business, address, contact details, and the services offered. A link to your website is also essential.
Brochures and Flyers
Walk into any banking hall and you won’t miss finding a shelf with a stack of brochures. In fact, you might find it irresistible not to pick one and see what kind of information is on it.
That’s how effective brochures and flyers are as marketing tools. As a business owner, you can use them to promote your products and services, introduce new offerings, and whatnot.
If you are a brick-and-mortar business, you can hand them to customers when they visit. You can also mail them to their addresses.
Stickers
Ever wondered why Apple includes stickers when someone purchases one of their devices? Well, they know having an Apple sticker comes with some bragging rights, but they also know that sticks are a great and cheap marketing tool.
There are several other ways people can use stickers for marketing. When you brandish custom temporary tattoos onto your body, for example, you’re doing free marketing for Apple!
You can also make car or bumpers stickers with your company’s logos, slogans, or other marketing messages and stick them on your car. Click here to learn more about how you can get these bumper stickers.
Postcards
It’s 2022 and postcards are still a thing!
Wouldn’t you look forward to receiving mail if someone told you that they will send you a holiday postcard?
Postcard marketing is effective especially because of personalization. You can address the recipient by their name. What’s more, postcards have a decent response rate — higher than that of any direct mail marketing method.
Use These Print Marketing Ideas
The death of print marketing might have been forecast years ago, but it hasn’t come yet. The truth is you can use print marketing to great effect, especially if you’re a small business with a tight marketing budget. Put these ideas to use and see the returns!
Explore our blog for more marketing advice.
