Customers face quite the challenge well before they even step foot into your establishment. No matter what groceries they need to pick up or whatever food they’re craving for, it is usually for naught if they can’t even park their cars. Parking is considered such a must-have for customers that they are ready to up and leave should it not be conveniently available. This is a behaviour that many business owners must take note of. Either get more parking spaces or start giving out Way.com coupons to patrons at risk of losing them.
Saving Your Stakeholders
Having ample parking spaces is a characteristic of a good community or city. With cars as a main mode of transportation, it will be unavoidable for your customers to roll into your establishment in their own vehicles. Some have noted that location matters the most when it comes to your business. But it may go unspoken that parking may be the next most important when it comes to making your business accessible. Should your establishment be located somewhere difficult to reach through other means of transport, having a well maintained parking area opens up more opportunities for customers to get there by car. It can also be said that a “so-so location with really good, ample parking can often generate more sales than a good location site with poor parking.”
Also read: Top Tips For Luxury Marketing
Serve Those Who Serve You!
Businesses have much to think about when it comes to where and how they’ll put up their establishment. From amenities, size, and convenience for their customers, it is easy to overlook another group of people whom they must appease. All of these mentioned are also concerns of whoever ultimately works there and with you. As said earlier, your business may be easily located in the most central street in the city, but if you cannot easily provide something that may seem as trivial as a parking space, the scope of excellent talent willing to join the workforce may decrease due to accessibility. This may easily lead to these talents finding their way to other and maybe even competing companies.
Park Your Way to a Pretty Picture!
The easiest way to be seen by members of your community as a fine and reputable establishment is to be able to maintain the image of business. And “image” here isn’t just about the outside, though that is a major bonus. Maintaining a well kept parking lot means there is care and effort being put into the establishment and may easily affect how a customer may view it on first look. This sends the message that if the establishment has high standards and maintains these standards, then their service must be up to par to these standards as well.
Making sure you are able to meet the needs of your customers at every step of their consumer journey with your business communicates that you care about your customer. It will be much easier to gain a more reputable image when this care is shown to your customers and they, as well as your employees are satisfied.