Weddings can never be complete without photos. They help capture the epic moments of the couple and the entire event. As an upcoming photographer, it can feel comfortable to take up the pricing of a neighbour or friend. It is understandable as being new in the industry; you may not be sure of the pricing mechanism. But it’s essential to research on the factors that influence photography prices.
Just like any other job, photography requires a lot of your time and effort. Hence, it is essential that your pricing is right. It will ensure your business remains profitable.
Honestly assess your skills and quality
Wedding photography is becoming a competitive niche. Thanks to social media and the digital world, more photographers have joined the industry. You need to assess your work with any bias and look at it from a client’s point. It will help you know where you stand.
You may have carried out a lot of work on professional photography, yet your portfolio is weak. You may have covered many weddings, but your photographs do not stand out.
If you’re a new photographer, start by charging lower than the average prices. It will enable you to attract and create a client base. You then raise the price slowly as your portfolio builds up.
Understand your client’s requirements
Before mentioning your rates, get to know what the bride and groom require from you. With this, you’ll know what package to offer while ensuring a fair deal.
Fort Lauderdale wedding photographer advises to know your roles and how it works. What is your turnaround for all the photos to be delivered? What does your service cover? Will it be for the ceremony alone? Or will you take photographs at the honeymoon and when the bride and groom are getting ready?
You should be flexible with your charges and be transparent with what is covered in your services. You also should find a balance between what you can offer with what the clients want. And let’s not forget their budget. How much are they willing to pay for a wedding photography service?
Study your competition
Assess the work of other photographers in your area. Get to know how they present their work. You should also assess what their brand is and where they are ranging their work. It will help you create your position. Create something that your clients will be happy to reach out instead of your competitor’s.
Get to know about your desired client base
Fort Lauderdale wedding photographer tells of how photography prices depend on the couple. For instance, if you’re targeting high-income couples, your charges will be high. Often couples set aside 15% of their wedding budget to photography. Thus, if you can estimate the client’s total budget, you will be able to quote your price.
You can assess their whole wedding budget if you know about their wedding location. The estimated guests’ number can be a clue on how much they want to use your services.
There is no sure formula for these, and every business dealings will be different. However, the above variables will help you assess the charges you should offer.