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Nearly 80% of the leads you generate won’t turn into sales. In fact, over 60% of leads won’t feel ready to convert for at least three months. Without an effective marketing strategy, you might not generate leads in the first place.

Your business might struggle to succeed and grow as a result.

Here are the top marketing strategies you can use to generate leads and sales in 2023. With these tips, you can set your business up for lasting success.

Discover marketing ideas that work with these tips today.

Establish Goals

Before you begin using the rest of these marketing ideas, take a moment to establish your goals. Outlining specific, attainable goals will help you track your progress. If you’re struggling to achieve small benchmarks, you’ll know to reevaluate your marketing strategy.

When establishing your goals, consider:

  • Generating brand awareness and recognition
  • Generating website traffic
  • Becoming a thought leader in your niche
  • Gaining social media followers
  • Gaining email subscribers
  • Generating leads and sales
  • Building brand trust and loyalty
  • Improving your ROI

Choose a key performance indicator (KPI) for each goal you generate.

For example, you can measure brand awareness by tracking impressions. Other KPIs include conversions, leads, sales, and subscribers. You can also measure the bounce and clickthrough rate on your website.

Establish a small benchmark for each goal you develop.

Maybe you want to increase your social media following by 25% by the end of Q1 using video marketing. Set a smaller goal to gain 10 new followers a week.

After four weeks, if you’re not gaining 10 or more new followers, review your analytics. Then, consider trying new tactics to ensure you accomplish your goal.

Make sure your goals are realistic and results-driven. If you aim too high, you could struggle and feel discouraged.

Research Your Audience

In order to develop a thoughtful marketing strategy, you’ll need to gather research. Otherwise, you could make assumptions about who your customers are and what they care about.

Those assumptions might impact your ability to reach and appeal to customers.

In fact, generic content is now considered a turn-off. Instead, you need to personalize your content for your ideal customers.

Otherwise, 52% of your customers will switch to your competitors if you fail to create personalized experiences. Another 74% get annoyed when content doesn’t match their interests.

Learning how to personalize your content could boost your marketing ROI by as much as eight times. It could lift sales by 10%, too.

Determine who your customers are based on:

  • Pain points
  • Interests
  • Hobbies
  • Marital status
  • Location
  • Age
  • Gender
  • Buying behaviors
  • Language
  • Career
  • Education

If you’re targeting a larger group, create distinct buyer personas.

Need help? Consider reaching out to the team at Stitch Market Research to get started. Their human-centered research methodologies can help you develop actionable marketing strategies.

Next, gather keyword research. Determine which search terms consumers use to find your business online. Gathering keyword research can help improve your content marketing and advertising strategies.

Check Out the Competition

Before running your marketing campaigns, you’ll want to make sure you’re developing unique marketing strategies. Otherwise, you could struggle to stand out from competitors.

Research the competition to determine what effective marketing strategies they’ve used over time.

Update Your Website

Your company website operates as the backbone of your entire digital marketing strategy. Otherwise, consumers could struggle to find your brand online.

Make sure your website is fast, mobile-optimized, and secure. Improve the user experience (UX) on your site, too. A positive UX can encourage people to explore your content.

Otherwise, as people leave without exploring, your bounce rate will increase. A high bounce rate could cause your search engine rankings to drop. Lower rankings can impact your ability to reach ideal customers.

Add multiple conversion opportunities across your site as well. Use a lead magnet to gain email subscribers, too.

Create Compelling Content

High-quality blog content can help you attract new visitors to your website. Explore different forms of content, including infographics, videos, polls, and quizzes.

When creating blog content for your business, focus on EAT.

Demonstrate your Expertise, Authority, and Trustworthiness within your posts. EAT can help your brand credibility grow. Establishing your credibility can help brand trust grow.

Encouraging brand trust can help you gain a loyal following of customers. Their repeat sales can help boost your ROI.

Optimize for SEO

Search engine optimization (SEO) can boost your organic rankings on search engines like Google. Stronger rankings can help you generate web traffic, brand awareness, leads, and sales.

Consider working with an experienced marketing agency to develop your SEO strategy.

Claim your Google Business listing, too. Your listing can help you generate foot and web traffic. Generate positive reviews on your listing to boost your credibility, too.

Create PPC Ads

Pay-per-click (PPC) advertising can help you reach consumers online as well. You can use Facebook Ads or Google Ads to get started.

Create text, display, and remarketing ads. Remarketing ads will appear in front of your previous website visitors. Then, you can get a second chance to convert those visitors into leads.

Stay Social

You can reformat your blog content for different social media platforms. Social media marketing can help you engage consumers in real-time.

Consider using live Q&A sessions to answer any questions consumers have about your business.

Otherwise, partner with influencers to expand your reach.

Engage with Emails

Once you’ve built a list of subscribers, segment your email list to create personalized emails. Then, automate your email marketing strategy.

Email marketing can help you nurture leads. You’ll have an easier time remaining top of mind with customers as well.

Use strong call-to-action language in your emails to generate leads and sales.

Analyze and Adjust

Once you begin using these effective marketing strategies, analyze the results of your efforts.

Reviewing your campaigns can help you make informed decisions over time. For example, you might need to adjust your PPC advertising targeting. Maybe a specific CTA has helped your email conversion rate.

Continue improving your campaigns to boost your ROI.

Boost Business: Succeed With These Effective Marketing Strategies

These effective marketing strategies can help you reach more customers than ever before. Get started with these results-driven marketing ideas. Otherwise, consider partnering with an agency this year.

An experienced agency will ensure these unique marketing ideas work to boost your business!

Searching for more tips? You’ve come to the right blog.

Check out our latest articles for more advice today.

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