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Did you know that 75% of visitors will judge the credibility of your website simply on how it looks? That leaves only a quarter of visitors who are basing their judgements on your business reputation, or other factors. In this digital era, you simply can’t afford to have an unappealing website.

Minimalism is undeniably on-trend, but a crisp, elegant website also has many practical business benefits. Read on to discover the benefits of an elegant website.

An Elegant Website Looks Professional

Whether you’re running your website as a primary business or for a passive income, it’s important to give the right impression. Elegant website designs look more sophisticated and professional. This gives the impression that your company or organization is authoritative and trustworthy.

In the saturated online market, it’s important to stand out from the competition. Visitors are far less likely to choose your company if they’re not convinced you’re at the top of your game. Appearing a step ahead of the rest could make all the difference to your business.

Clean Design Creates Focus

When visitors are using your website, they need to be able to focus on the task at hand. A website with brash, clashing colours and an overload of images will be distracting to the user.

An elegant design, like kajabi website templates, will enable your visitors to focus on the important messages you’re sharing, which in turn can lead to increased sales and company growth.

Consistent Brand Identity

As a brand with an online presence, your digital marketing strategy should extend beyond your website. Social media profiles, Google Ads, and email marketing will all be opportunities for you to strengthen your brand’s identity.

For this to be worthwhile, your messaging needs to be consistent. This extends to your website design. Using an elegant and impactful design across all aspects of your digital persona will create a deeper sense of cohesion.

User Experience Matters

Web pages of the early 2000s were often crammed with written content reflecting the excitement of the new communication platform. However, amidst all these words, the important messages can get lost.

The emerging industry of User Experience, or UX design, has taught us that website visitors need to be guided to the crucial bits of information, as simply as possible. The most effective way to do this is by keeping designs clean and crisp.

Using plenty of white space on a web page will direct the eye to the main messages, and the all-important Call To Action. Spreading your content over multiple website pages is also beneficial for SEO purposes. This will mean even more visitors to your elegant website.

Good Website Design Means Business

Successful websites mean successful businesses, so choosing an elegant website design just makes sense. With so many online templates to choose from, your sophisticated website can be live within minutes – leaving you to sit back and count the clicks!

Feeling inspired? For more business insights and tech articles, check out our other blog posts.

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