Are you looking to ramp up your Amazon sales numbers? That’s not surprising. With over 150 million customers, Amazon boasts one of the largest marketplaces in the world.
The question is, how can you stand out from the crowd?
If you’re looking to increase Amazon sales, there are a few things you can do to start getting new customers. Keep reading to learn eight tips that will help you learn how to increase sales on Amazon.
1. Add a Thank You Care
Visibility is the key to getting more Amazon sales. The question is, what is the biggest thing that will set you apart from your competitors?
For most products, that one thing is reviews. Amazon shoppers won’t buy from your company if you have a poorly rated product or a small number of reviews. The good news is that you can encourage your customers to leave feedback for your products.
Add a small card to each of your products thanking someone for their purchase. Let them know how much you appreciate the business and encourage them to leave an honest review on your listing. While not everyone will take you up on your offer, even a small number of extra reviews can make a big difference.
2. Conduct Keyword Research
Amazon is a lot like Google in some aspects. They heavily rely on users entering search terms to find what they need. That means keywords are an essential part of ranking your product on Amazon.
Many keyword research tools are available for Amazon, so check out your options to find one that suits your needs. Type in your product category to get keyword ideas.
Your goal is to try to incorporate as many keyword variations as you can in your product listing. Include it in your product title, specifications, and description.
Of course, try to make your keywords flow naturally in your product description. People want to easily be able to figure out what product your business sells.
3. Take High-Quality Photos
While buying online does have many advantages, it has one significant drawback: it’s hard for customers to know what they’re buying if they don’t see it in person.
That’s why high-quality photos are essential to selling products online. You need to give potential customers as good of a picture as possible if you want them to think about buying from your business.
Don’t just snap a few product photos on your smartphone when taking product photos. Invest in professional photography for your product photos. Either buy a professional camera to take pictures or hire a professional product photographer for the job.
4. Use the Amazon Brand Registry
While selling on Amazon makes it easy for regular product owners to set up shop and sell, it does have a few problems. One of the biggest of those issues is copycat products.
It’s easy for anyone to copy the product you’re selling and set up their own shop. In some cases, their product will look identical to yours. This makes it hard for potential customers to tell the original from the copycat.
The brand registry helps you track down people who copy your products and remove their listings. Doing this ensures that you don’t miss sales because of imitators.
5. Send Test Products
If you’re having trouble getting your initial sales, it’s likely because you don’t have any reviews. Luckily, Amazon has a few programs that can help get your products in the hands of those key first customers.
Programs like Amazon Vine allow you to send free samples to established Amazon customers. These customers are known for reviewing products, so you can count on them to leave great feedback about their experience with your business.
Of course, they won’t give you a great review just because you sent them a free product. Make sure you have a great product before you start looking for reviews.
6. Look Into Lightning Deals
Lightning deals are sales that Amazon customers can take advantage of. Amazon changes up the products on the lightning deal page regularly, so people get a good variety of products to try.
If you’re trying to get your first customers, this is a great way to do so. The type of deals you’ll see is fairly unique, so the chances are good that you’ll find an audience for your products.
You can apply for the lightning deal section in Amazon seller central. You can go for the daily 12-hour deal or try to get into the holiday deals.
7. Use Amazon for Logistics
Amazon has changed the consumer perspective for how fast a package should arrive after ordering it. What used to take on average a week to arrive will now come in a few days.
Unfortunately, not all businesses have the resources or supply chain to offer fast shipping. It takes a lot of time and money to develop an excellent supply chain strategy.
Luckily, you can use Amazon to help. Amazon offers the FBA service to handle all your shipping needs. Simply send them your inventory, and they’ll make sure your products get into your customers’ hands quickly.
8. Advertise Off of Amazon
Making the most of the Amazon platform is only part of marketing your Amazon products. There are tons of other people that you won’t reach by focusing only on Amazon marketing. You’ll need to expand your marketing efforts to other platforms if you want to expand your reach.
From Facebook to YouTube eCom, there are countless options for experimentation. Your goal is to start small on these platforms to see which ones produce the best results. Once you find a winning formula, replicate what you’re doing and scale your marketing efforts on the winning platforms.
Start to Increase Amazon Sales Today
You have a lot of competition on Amazon, so you need every advantage you can get to increase Amazon sales. The tips above are only a few of the ways to increase Amazon sales rank. Keep learning about marketing on Amazon so you can grow to a best-selling product on Amazon.
Of course, there are more ways to market your business than working with Amazon. Check out the blog to find more marketing tips that will help you grow your eCommerce business.