Think your online reputation doesn’t matter? If so, you’d be wrong. A whopping 76% of consumers are going to look you up first before making any decisions about coming to your store or purchasing a product.
Think your online reputation is probably pretty good? If you’re lucky, you’re right. However, you can’t be sure if you don’t have an online reputation management system in place.
We’re here to let you in on the importance of managing your reputation online and why even small business owners should do it.
Read on to find out the biggest reasons why you should start thinking about online reputation management.
Monitor What People Are Saying
The first reason that you want to practice online reputation management is that it can be enlightening. What are people saying about your business? What do they like, what were their experiences, and what would they like to see improve?
Reviews are a great way to connect with your consumers. If you have the opportunity to get and implement feedback, why wouldn’t you do so?
Deal With the Negative Feedback
Unfortunately, you may receive negative feedback from time to time. It’s not always easy to know what to do when that one-star review rolls in, but these services can help you deal with it the right way.
The goal is to do two things. One is to make sure that your positive reviews are getting more attention than the negative. The other is to address negative feedback calmly, thanking the reviewer for alerting you to an issue and expressing how you’ll prevent it from happening again.
By tackling negative reviews head-on and with a positive attitude, you show other potential customers that you care and that you’re always striving to improve.
Create Trust With Consumers
Why do people go online to research a business before shopping with them? They’re trying to find out if the business is trustworthy. After all, consumers are smart and they want to get the most out of their time and money.
Online reputation management isn’t about suppressing the bad. It’s about maximizing the good and dealing with the bad in a constructive way. When you’re engaging with your reviewers (and receiving mostly good reviews), you build trust with consumers who will then become customers.
If you’re wondering if managing your online reputation is worth it, we’re here to tell you that it is. Smart management of your online reputation will always come with a strong ROI.
Take Online Reputation Management Seriously in 2022
If you don’t know what your online reputation is, it’s time to figure it out. Work with professionals to tackle online reputation management with control and ease. You only stand to profit, so it’s time to take the plunge.
Looking for more ways to boost your online presence? Take a look around to find out what’s trending and how to get in on the action.