Did you know that 53 percent of website traffic comes from organic searches?
Search engine optimization, or SEO, is a practice that businesses use to increase their organic traffic, some aiming to surpass that percentage.
Do you own a business? Would you like to grow your online presence organically? Did you know that not all online content that uses SEO practices functions the same?
Read on to learn about some of the different types of SEO content and how leveraging them can lead to a big difference for your business.
The SEO Fundamentals
Creating killer content takes practice. This statement is even more true when it comes to SEO content because content marketing trends are constantly changing.
This is why many businesses choose to leave SEO to the pros. You can learn more about one such company here.
Types of SEO Content
In order to create the best SEO content possible, it’s essential to recognize that different goals will require different types of content.
Here are some of the common types of marketing efforts that businesses specializing in SEO will utilize.
It’s no secret that blogs are a fantastic way to introduce your company to readers and set yourself apart from your competition by portraying yourself as an expert in your field.
Your blog is the perfect way to answer questions potential customers might be typing into a search engine box.
Short-form content is generally less than 1,500 words and can encompass a wide variety of things, including emails, landing pages, and product descriptions.
This type of content is perfect for attempts to rank for low competition keywords.
This type of content is comprised of more than 1,500 words. It’s designed to be welcoming and informing for readers while providing ample opportunities for keywords to be used and for search engines to sift through.
This type of content is perfect for longer blog posts that serve as guides or ebooks.
The Nitty Gritty
While blogs and short and long-form content cover all of the basics when it comes to SEO, many more specific SEO practices can be employed to help drive traffic to your site.
Link building, guest posts, local SEO, and social media SEO are all considered when working to cover all bases.
The bottom line is that practicing SEO in some form is better than not worrying about it at all.
All Types Of SEO Content Are Valuable
As mentioned before, all different types of SEO content are ultimately going to be useful when it comes to firmly establishing and growing the online presence of a business.
No matter which type of SEO content you choose to try out, it is crucial to recognize that using innovative marketing in some capacity is the key to a thriving online presence.
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