Compare to any other form of promotion, Video marketing is at best to present the brand message in a compelling manner. But the process of creating videos for your business promotion and publish it out, is not that simple. You need to take some major concern over some essential things to do while creating video marketing for your business.
If you have decided to create a video to promote your business, you will need to ask yourself some questions before starting:
Will your video be used to post on your YouTube channel, on your site, or other platforms in the hope of attracting as many potential customers as possible?
Will you use your video as a freemium to attract users or with a premium to encourage them to buy?
Will you use these videos as an intro for new customers? For example, could it be a welcome video explaining how to access the information they have while allowing them to see your smile?
Once you have decided on the purpose of your professional video, creating it will be easy. Further sharing some of the video creation tips for content creators, marketers, and small businesses who about to start with video marketing for the first time.
Here are 15 Valuable Tips for Making an almost Professional Video.
- Think about the recipient (who will see my video?)
- Choose the central theme (what do you mean?)
- Prepare a script
- The audio must be perfect
- Editing is half the game
- Look for the creative inspiration
- Prepare with your WHY of creating videos
- Deciding location for a video shoot
- Add creative, entertaining and engaging elements to your video
- Be clear about your platform, Where to Share/Post your videos?
- Hire Professionals, to help you in video making
- Planning for Video promotions.
- Have a CTA (Call-to-action) clear and reachable for your audience.
- Be consistent with video posting.
- Don’t let your videos look standardized.
Are you ready? Let’s start.
1. Imagine Who Will See Your Video
This is really the first step. The more precise you are in doing it, the more interesting your video will be, and not only will your ideal user like it.
Are you a planner who makes the video of the meeting day to the participants, or a site owner who wants to put the video on the company website?
First, decide your ideal recipient and imagine speaking only to him.
Once you have chosen the recipient, try to reason with your head. What would you like to see? What are they interested in? And above all, what does he not care? What amuses him?
Professional video making will be easier to make if you have all the reasons.
2. Focus on ONLY One Theme
Give a title to the video you are about to make. You will need it to be sharp and precise. Having theme-based videos, you can educate your audience better, via differentiating topics. If you have two topics, make two videos. Set your content schedule in advance, that helps you to create a video on regularly, to post on the desired dates and times.
Certainly, videos are a better way to express your ideas and educate your target audience on the topic. But in order to make a compelling video and leave a brand image, you have to come up with a unique concept. So follow the approach to place your marketing message in a whole more creative way.
3. Make a Script
There is no need to make a detailed script but a simple script with what you want to say, a mind map, or at least some notes. Define in advance the material you want to have available. Write it even on just a piece of paper. Having script ready is also better, to cover every required information while creating videos so that you can’t miss out the important ones.
4. Take Care of the Audio
Make sure you always have good audio quality. If a video looks imperfect, it can be annoying, but all in all, the viewer could continue to watch it, if the content is interesting.
If, on the other hand, you don’t hear, you immediately lost the challenge. Nobody stays to watch a video that feels bad, where words are not understandable.
It is especially challenging to make a video outdoors, where users could hear dogs barking, planes, cars, sirens, children, and other people talking. Even if being outdoors is part of your brand. It is always advisable to record indoors in a calm space where you can check the environment’s noise.
Remember that audio and video can be recorded in two different moments, and you can avoid these small unexpected events in post-production.
5. Refine Your Content to Make a Difference
The time has finally come to edit your video. Assembling is an art that requires a lot of passion and a lot of practice. Obviously, everything happens on the computer, and the choice of software will be different according to your operating system.
On the Microsoft platform, I recommend you buy Adobe Premiere Elements, the simplified version of Premiere Pro. With just over a hundred dollars, you can take home a respectable software.
On Mac, the best choice is Final Cut Pro X, a very powerful and unexpectedly simple to use software (much simpler than Premiere).
If you feel unfamiliar with professional editing, I recommend you find a simpler video editor that’s right for you. For example, you can get many easy-to-use online video tools without installing new software. FlexClip is one of the video editors, which I found very simple to use. It will let you edit your videos simply and quickly. It works in your browser, and you are not required to master professional skills to use it. With simple drag and drop, you can add text, music, transitions, and other effects to your videos.
6. Perform Industry and Competitors Research
Before creating video contents anyway, you better look for what your competitors are doing. Of course, you want to have some creative inspiration and some ideas about which types of video content to produce for your business.
So, make sure to perform content curation first, within your industry and in the competitive market. Moreover look for video content themes, message delivery, editing, target audience and platform they are using. Having right information about video creation ultimately helps you to follow the right approach for creating videos.
7. Have your Video Creation Goals Clear
When done right, your video marketing can help you achieve the top marketing goals from product description to building awareness of your brand. And for that, it’s very essential to have defined goals in the first place. Focus on, what is the purpose of creating video content?
Do you want to educate your audience or want to create a video for paid promotion? Whatever may be, but be specific about the end outcome. Your set-goals direct your video creation shots in the right direction, plus that helps to measure the final results from your video marketing efforts.
8. Shooting Location Really Does Matter
You can find multiple resources over how to find the right location for video recordings. Especially, when you are creating a professional video for promoting your business, then the location has to be the best one. If you have a budget then you certainly can hire the professional video sets, to create marketing videos. That gives a realistic look to your video creations.
Similarly, not all kinds of video need to shoot on hired spaces, you also can shoot the video at your home office or at backyards, via creating a temporary set with the right background. Again, that’s completely up to the subject matter of the video creation, so opt for the background likewise.
9. Give Them a Reason to Watch Your Video
Above all, after using a brand video theme, designated locations, and all. But if your video content is not compelling enough, no audience will reach to your final intent. With that meaning, we want you to create a compelling video that delivers unique messages, something your audience has never experienced before.
Soley educating about your brand or product is not enough, you also have to know how to present your idea in a creative way. Provide some value out of your video contents, educate them, tell a story, call an expert for an interview, or even provide live demos. These things are kind of hooks that keep their interest in your content. And, that you need to consider while creating videos, of course.
10. Look For the Platform, For Which You are Creating Videos
The platform is another factor that businesses need to consider while creating a video for marketing purposes. If you are creating videos for your youtube channel, then make sure to follow the platform’s content guidelines. Plus, make a schedule to post the content regularly with the right video descriptions and tags adding.
Same for when creating video ads, you have to identify the length criteria of particular ads and create accordingly. Product description and live demos are better to educate your audience the right way via covering major details of it. Whereas, video ads have to be short and straight to the point, any additional minutes than the desired length will lose the audience’s attention and drop the actual purpose.
11. Get the Help of Experts and Influencers
If you are about to create marketing videos for the first time, then you can hire some professionals for your help. Professional video marketers will not only support you with shortening the video creation efforts. But also will help you to create compelling videos that you aim for.
Moreover,it’s better to reach out to influencers who have the target audience, you are focusing. Video featuring industry experts and influencers are best at leaving a compelling impact on the target audience and directing them to make a purchase decision.
12. Never Forget to Promote Your Videos
Like every other content form, you also have to promote your videos on different platforms as well. Creating and posting the videos with one platform-planned, is not a good option. Your audience can be on the other online media as well, so be prepared to distribute your content on other channels.
For that, you need to edit and repurpose your original video content, in the acceptable format & length limits on other platforms. No matter how great video you have, but if it won’t reach the target audience then it fails to generate its actual impressions. So plan advance and create separate versions of videos focusing on the targeted platforms.
Also Read: Use YouTube Tags the Right Way [Step Guide]
13. Don’t Forget to Add CTA. Especially for Video Marketing
While following all the above video marketing tips, one more thing you should consider is to add call-to-action in your video. After all, what is the purpose of creating marketing videos without getting the target leads, Isn’t it? Moreover, you can add links in video description, to help interested audiences to purchase or order what you just explained to them.
Always give your audience a clear idea about what to do after the video ends. That can be anything from placing an order to subscribing to your channel. If you aim to create compelling videos, then you have to add the essential elements of a successful video. The number of generated leads from particular videos is the best way to identify how much your marketing efforts succeed, in presenting the ideas better.
14. Be Consistent in Creating Videos
Not limited to videos only, but to any other content forms, consistency is the key to leaving the compelling brand image. That also supports building a connection with the audience. To reach your marketing messages to full potential and achieve better outcomes, your video content delivery has to be consistent.
Hence, create and follow the content calendar dedicatedly for video marketing as well. Once you have defined a post schedule, everything seems systemized to manage from video creation to distribution. Creating and sharing the regular video contents, ultimately serves its core marketing purpose and creates the audience base for your brand.
15. Use Timely Creative Elements in Your Videos
Creative videos hold the reader’s attention and don’t lose their interest thoroughly. Standardized editing of readymade templates makes your video look traditional and not compelling enough. So, make sure to edit it with the graphical elements and animations where it looks great.
Also, don’t just shoot from one angle only, take the multiple angles and later edit with the right video editing software.
Make sure to use animations, icons, charts and effects to give a compelling video look. The purpose of such elements is to keep their attention on your message delivery. Plus, overuse of animations and effects also force them to bounce off, so use that appropriately.
Now upload your video to the server to make it public! You can publish it on Vimeo, YouTube, or on your site, based on how you want the potential customer to see it.
So, that’s it. Here’s how you can easily create compelling videos for your business, by applying our tips to follow while creating videos. Now you can start your video marketing journey wherever you want!