Who doesn’t like posting content on Instagram? Whether it’s for your personal account or for your business or brand, everyone wants to make sure their posts on Instagram are flawless and look perfect. The post should look appealing, and followers should love what they see. These days, we all worry about this and care a lot about our social image. Though there is one thing we often miss out on while making posts for Instagram figuring out the correct Instagram post size.
No need to worry, as this next guide will solve that problem. This post will share a simple guide for Instagram post sizes. It will talk about different aspects of the post and the various sizes you can try for different types of Instagram content. Make sure you read it till the end and understand the entire size guide.
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Why Instagram Post Sizes Matter for Your Content
Instagram size is such an important factor that people usually miss out on. The reason is that we always focus on the type of content and how it looks rather than on what size it should be. The main reason why your Instagram post size matters is because it ensures that important parts of the picture don’t get cropped out while posting. Another thing to worry about is the picture getting blurry because it might stretch if the size isn’t accurate. If the post contains written content, you have to be extra careful, as the wrong size may result in important information getting cut out. So, make sure the size of your Instagram post is correct.
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Complete Instagram Post Size Guide
By now, you must have understood the importance of post size on Instagram. But now, we’ll be sharing important details about what kinds of post and picture sizes you should choose depending on the content you’re posting. So make sure you note down these size ratios for Instagram posts, stories, reels, videos, IGTV, and other content types.
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Instagram Feed Post Size
This is the most important post size to note down, as most people use Instagram for posting simple pictures for their personal accounts.
- Square: 1080 x 1080 pixels (1:1 ratio)
- Portrait: 1080 x 1350 pixels (4:5 rati
- Landscape: 1080 x 566 pixels (1.91:1 ratio)
Instagram Story Size
The story size on Instagram is where many people make mistakes, as it has a completely different ratio than the feed post. Make sure to keep important information in the middle so it does not get cut out.
- Recommended: 1080 x 1920 pixels (9:16 ratio)
Instagram Reels Size
Instagram reels are the most in demand these days, so make sure you don’t mess up here. Leave space at the top and bottom, as captions might cover it up.
- Recommended: 1080 x 1920 pixels (9:16 ratio)
Instagram IGTV Size
Though this isn’t the most used format but make sure to note them down as this format is useful for long-form videos.
- Vertical Videos: 1080 x 1920 pixels (9:16 ratio)
- Horizontal Videos: 1920 x 1080 pixels (16:9 ratio)
Instagram Profile Picture Size
This is the first place where you upload your first picture on Instagram, and many people don’t get their desired results. The reason for that is the wrong ratio. Use the below suggested profile picture size for Instagram and create the perfect picture.
- Recommended: 320 x 320 pixels (1:1 ratio)
Instagram Carousel Post Size
This is one of the best types of content on Instagram as it is really useful. Make sure all the content for this post has the same below-mentioned Carousel Post size for Instagram.
- Recommended: 1080 x 1080 pixels (square)
Instagram Ad Sizes
Instagram Ad Sizes dimensions depend on the placement, but here are the most common Instagram post sizes.
- Feed ads: 1080 x 1080 pixels (1:1)
- Story ads: 1080 x 1920 pixels (9:16)
- Reel ads: 1080 x 1920 pixels (9:16)
Best Practices for Designing Instagram Posts
- If posting multiple images in a post, make sure all have the same desired sizes.
- The images should be clear, HD and with a 1080px width for clarity and the right format.
- Follow the right aspect ratio.
- Maintain a proper video consistency with filters, colours and fonts.
- Always review your post before publishing.
- Keep experimenting with content.
- Use a good editor for images and don’t compromise on the quality of images.
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Common Mistakes to Avoid with Instagram Post Dimensions
- Not following the proper recommended Instagram post size ratios.
- Low-quality images.
- Not placing content properly, which then gets cut out.
- Too many texts.
- Horizontal images for stories and reels.
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Frequently Asked Questions
Q1. Does Instagram reduce image quality?
Yes, Instagram does reduce your image quality before posting.
Q2. What is the size for Instagram Reels and Stories?
Both Reels and Stories need a 1080 x 1920 size with a 9:16 aspect ratio.
Q3. Can I upload 4K photos on Instagram?
No, you won’t be uploaded to such high-quality content.
Q4. What is the aspect ratio for Instagram posts?
These are the correct ratios: 1:1 (square), 4:5 (portrait), and 1.91:1 (landscape).
Conclusion
It’s quite common to get confused about which size is suitable for your Instagram post. Many people face this doubt and end up posting the wrong Instagram post size, which affects their results. That’s why we’re here to put a stop to that. Our well-researched post above on the perfect Instagram post sizes according to your content will definitely solve all your problems. Make sure you understand your content type first, then decide what Instagram post size to go ahead with.
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