As the temperatures start to get colder outside, the holiday shopping season approaches. This year you can bet there are many people looking for outstanding deals that can help them save money on goods and services.
Two of the biggest shopping holidays of the Year include Black Friday and Cyber Monday. These holidays closely follow Thanksgiving and are days when there are fantastic deals on specific products and services, as people take off their holiday shopping. At the same time, there is a lesser-known day that many people should pay attention to as well. This is called Small Business Saturday.
When it comes to Small Business Saturday, there are several points that people need to keep in mind. There could be opportunities for people to save even more money when they are looking for ways to carry out their holiday shopping in the days following Thanksgiving.
What Is Small Business Saturday?
For businesses that are looking for ways to reach a larger number of people, it is critical to think about Small Business Saturday. Small Business Saturday is a national shopping day. It takes place on the Saturday following Thanksgiving. The first Small Business Saturday was started back in 2010 by American Express, one of the largest credit card companies in the world.
Since then, Small Business Saturday has grown by leaps and bounds and has garnered the recognition that Black Friday and Cyber Monday both enjoy today. Always taking place on the first Saturday after Thanksgiving, this is a shopping day that always encourages consumers to focus on small businesses, supporting their local communities. While it is true that many of the big box stores and international retailers have some outstanding deals on Black Friday, it is more important for Shoppers to make sure that they take the time to support small businesses by shopping small and local on Small Business Saturday.
For those who might not know, Small Business Saturday is going to be on Saturday, Nov 28, this year. This is the first Saturday after Thanksgiving. It is important for Shoppers and small businesses to make sure they marked their calendar for Small Business Saturday, as this is a great time to garner some attention for small businesses while also saving money on fantastic deals.
In addition, it is important to note that anyone can participate in Small Business Saturday. Even though Small Business Saturday was created for small businesses, small companies are not the only ones who are able to participate in this fantastic shopping celebration.
For example, in addition to small businesses, consumers, communities, and even government representatives are going to participate in this fantastic shopping day. One of the biggest benefits of Small Business Saturday is that nearly anyone can participate. There are countless organizations that usually applied to be something known as Neighborhood Champions.
These are individuals and businesses that promote the day, seeking to get small businesses the business they need to remain open and take advantage of the lucrative holiday season. There are also plenty of public supporters of Small Business Saturday who are going to try to support it on blogs, social media, and by hanging up flyers around town.
When it comes to Small Business Saturday, it is important to keep a few important facts in mind. According to American Express, Small Business Saturday has been a success now for more than 10 years. Furthermore, the government has passed a resolution in support of Small Business Saturday as a whole.
Furthermore, there are thousands of people who support the holiday as Neighborhood Champions right now. Given that consumers spend close to 20 billion dollars every year on Small Business Saturday, this is one of the most important days of the year for small businesses and those who support them. Therefore, any business that is looking to generate some extra money during the holiday season must make sure they have a strong presence on Small Business Saturday.
Also read: Trending Digital Marketing Techniques for FAST Results
Why Is This Beneficial?
For those who are running a small business, they know that this can be a tremendous challenge. Even though this is a fulfilling experience, it can be hard to take a business and build it from the ground up.
Therefore, it is important for business owners to make sure that they take advantage of every opportunity that is available to them. This includes Small Business Saturday. Small Business Saturday is incredibly beneficial for businesses everywhere. There are several reasons why every small business needs to make sure that they are incredibly involved when it comes to Small Business Saturday.
First, Small Business Saturday is a chance for businesses to build brand awareness. This is one of the most important keys when it comes to building up the trust of customers everywhere.
If companies do not have a strong sense of brand awareness, and customers are going to have a hard time identifying the business. Given the hyper-competitive nature of today’s global economy, it is important for all small businesses to make sure that they use Small Business Saturday to build brand awareness. Whether someone is starting a new small business or is trying to grow a company that has been around for years, it is important to use Small Business Saturday to increase everyone’s awareness of that business.
Another reason why Small Business Saturday is important is that this is a great opportunity to ramp up sales numbers by providing discounts that encourage people to spend money during this day. As we approach the holiday season, there are a lot of small businesses that are still in the red, meaning that they have lost money this year.
Particularly with the current economic environment, this is going to be a major issue for companies as they move forward. The good news is that the first weekend after Thanksgiving is a great time for businesses to get out of the red and move into the black. One of the ways to do this is to take advantage of Small Business Saturday. Even though it is true that many businesses are going to be providing discounts, it is still possible for businesses to move out of the red and into the black on Small Business Saturday.
Furthermore, Small Business Saturday is a great opportunity for companies to show their community that they are going to be there for a long time. One of the biggest reasons why Small Business Saturday is so important is that this is a time for the businesses to give back to a community that has really supported them throughout the years. By offering discounts on products and services, small businesses can demonstrate to the community and its citizens that they are there for the long haul. This is another major benefit when it comes to Small Business Saturday.
In addition, it is important to note that Small Business Saturday is not just about generating more sales on that single day. This is a day that can significantly contribute to future marketing efforts as well.
Today, shoppers are smarter than ever. They think carefully about where they spend their money. Therefore, it is important for small businesses to make sure that they win over the loyalty of as many customers as possible. When small businesses take the time to provide discounts to everyone on Small Business Saturday, consumers are going to remember this. Therefore, when they are thinking about shopping in the future, they are more likely to return to that small business that provided them with a nice discount on Small Business Saturday.
These are just a few of the biggest reasons why small businesses need to participate in Small Business Saturday. Small Business Saturday is coming up quickly. Therefore, it is important for small businesses to make plans now.
That way, they can take advantage of everything that Small Business Saturday has to offer. This could be what small businesses need to remain open not only on Small Business Saturday but for years into the future as well. Everyone must make sure that they mark their calendars now.
Also read: 78 Comments For New Business
Shop Small on Small Business Saturday
These are just a few of the most important points that everyone must keep in mind when it comes to Small Business Saturday. On Small Business Saturday, shoppers are going to have choices.
With the temperature starting to drop outside, the holidays are coming up quickly. As people think about how they are going to take care of their holiday shopping, it is important to think about the current environment and the impact that it has had on people all over the world. One of the ways to handle this is to shop small on Small Business Saturday. Furthermore, all small businesses need to make sure they get involved in Small Business Saturday. This is one of the top shopping days of the year and owners and managers of small businesses do not want to miss out.
If you want to make sure that you can get your company visible to customers during Small Business Saturday, it may be time to invest in affordable local SEO services. Contact the professionals at BizIQ for more information, and to learn how you can improve your business.