What is the Best Time to Post on Instagram in Australia?

You have been posting regularly to reach your targeted audience in Australia. But still, you see no results there. Well, you might overlook the right time to post on Instagram in Australia. Because the post timing is the factor that can drive your results you expect. 

If you are thinking of what the best time is to post on Instagram in Australia, this post covers it all. Here we discuss the best time, days, and mistakes to avoid while reaching your targeted audience in Australia. 

Why Timing Matters on Instagram While Posting in Australia?

Timing of posts on Instagram is an important factor to keep in mind. Users in Australia have a different daily routine compared to other regions, due to work schedules, time zones, and lifestyle changes. 

You want to post at the time when your audience is active. This leads to higher engagement, also informing the algorithm to push your content even more. On the other hand, if you post at odd hours when fewer people are online, then your post won’t drive your results. 

So, posting at the best time lets your content reach a larger audience, resulting in higher engagement and higher growth for your entire page.

If your niche is travelling, you should have the best captions for travel posts and reels to make your post more engaging. 

Best Time to Post on Instagram in Australia

Based on the various studies and user insight,  the best time to hit ‘Post’ on Instagram in Australia is mostly around the morning and evening hours. 

The specified times are between 7:00 AM to 9:00 AM when people check their phones right after waking up in the morning. For the evening, 6:00 PM to 9:00 PM is at time to reach a wider audience. Lunchtime (about 12:00 PM – 1:00 PM) may also be effective, as many people tend to scroll through their feeds during their breaks. 

The common stats show these are the perfect slots to share your posts when users’ activities are the highest. But, you also need to consider other factors such as audience behaviour, your niche, their habits, and your content quality to get the most out of your content. 

Best Days vs. Worst Days to Post on Instagram in Australia

In Australia, not all days deliver the same result on Instagram. Engagement rates show different behaviors between weekdays and weekends. In general, the middle of the weekdays is for higher engagement, while it’s lower on Sundays. 

You should know that these stats can also vary according to your niche. The working hours during breaks and evenings are perfect for working professionals. Weekends are for lifestyle, travel, or entertainment content.

Here’s a table to give your estimate based on general engagement:

Don’t stay behind; you should use these AI tools for content creation to speed up your scheduling process.

How Does the Instagram Algorithm Impact Posting Time?

Instagram’s algorithm decides which posts get higher rankings on feeds, and timing is a key factor. If your followers interact with your content very shortly after you post it, the algorithm takes it as a good indication, and it will show your content to more people. 

But if your post doesn’t go live at the right time, you will get fewer interactions, which also results in your posts getting fewer impressions. Ultimately, the point is, you have to manage with consistency and the best posting times to develop a stronger presence.

Mistakes to Avoid When Posting on Instagram in Australia

If you want to get the most out of your Instagram posts, you need to be sure that you learn from the mistakes and not repeat them. Here are some mistakes that are common to most users:

• Posting without any pattern: You have to keep track of when you post. 
• Not keeping track of your audience: Be sure that you know who they are and when they are most active. 
• Avoid over-posting: More posts don’t mean more engagement. You end up irritating your audience, and some may unfollow you, too.
• Not finding the right time for your niche: Not all times are best for each post. You have to keep sharing your posts on a day and time, depending on your niche. 
• Being inconsistent: You have to share your posts consistently and at the right time to reach your targeted audience in Australia. 

Conclusion

By posting at the right time on Instagram in Australia, you can notice the growth in your post engagement and reach. Reach your target audience when they have time to check your posts and interact with them, not the time when they aren’t available on the platform. 

Based on various studies, and even tools that can help you in finding the best time to post on Instagram to reach your audience in Australia. You could also use the stats from Instagram insights to change your posting schedule at the right time. 

Be sure to use our free hashtag generator tool to find the right tags to use on each post. 

FAQ

Q1. What is the best time to post Instagram reels in Australia?

Ans. Research shows, the best time to share Instagram reels in Australia is usually 7:00 AM – 9:00 AM and 6:00 PM – 9:00 PM, when people are most active.

Q2. Does the posting time really affect Instagram reach?

Ans. Yes, the posting time plays a big role. Because when followers are online, they interact quickly, the algorithm will promote your post to the right audience. 

Q3. Should I post on weekends or weekdays in Australia?

Ans. Weekdays (especially Tuesday to Thursday) are the better days. But you have to check the stats for your niche, too.

Q4. How can I check my audience’s active hours on Instagram?

Ans. The easiest way is to use Instagram Insights, which provides stats based on your historical performance.