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What Is YouTube Programmatic (And Why Does It Matter?)

Did you know that there are over 132 million people worldwide who watch YouTube every day? Yes, the streaming platform is massively popular with consumers who choose to manage content on the site.

However, YouTube is planning to expand its offerings. Google has reported that it is developing its strategy into the world of programmatic video.

What’s that? Keep reading to find out!

What is YouTube Programmatic?

YouTube Programmatic is the latest in the video world. The platform is offering YouTube videos in a programmatic way. This refers to the units seen when visiting websites that appear mid-article and continue playing on the side of a site.

Programmatic videos function in three primary ways:

  1. Outstream: These video placements show up when a user scrolls through the content, as it appears in the bottom right or left corner of the site window
  2. Instream: Video placements of this type are embedded within the content and do not continue playing with a migrating video player
  3. In-display: These ads appear at the top of the YouTube home screen or in a search, and they don’t autoplay (unlike the other options)

Both outstream and instream videos can be used for different purposes. Advertisers can utilize the one that best suits their needs.

Benefits of YouTube Programmatic

As mentioned above, YouTube has a large audience base that streams various content on the site. But YouTube home advertisements are limited to YouTube.com only.

Programmatic videos allow advertisers to market their wares across the internet while the same video runs on YouTube.

Why else would advertisers choose to go with YouTube? Here are some key reasons:

  • Reach a niche and specific target demographic
  • Cross channel marketing and reach
  • Campaigns are easily edited and alterable
  • Lots of quantitative reports, data, and analysis

Thus, the YouTube setup and algorithm make it perfect for programmatic video! This will therefore be a significant way to advertise to consumers in the future.

Key Features of Programmatic Ads

There are a couple of elements that set programmatic ads apart. 

An important feature of video placements is that they are short and sweet. The idea is to get the message across to the consumer as quickly as possible, and ads are tailored to do so.

The content also needs to be engaging and entertaining. Users should want to click on the ad over the content they are currently streaming, which is a big ask. 

Another critical feature is placement. Depending on the purpose, length, and type of ad, a marketer may wish to choose in-display, instream, or outstream displays.

Learn More About Advertising and Marketing Today

The advertising industry is growing by the day, with exciting new launches promising to change the future for the better.

YouTube programmatic is one such launch that advertisers globally are looking forward to.

Want to learn more about marketing, entertainment, and media? Be sure to check out other articles on our site for the latest industry news and updates.

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