The lifeblood of any business is acquiring new clients. That’s because lifetime customer value is finite. Your customers can’t live forever, and you’re going to need new blood to keep the business going from one generation to the next.
In the following article, we explore some ways that you can do this through the use of technology. Hopefully, many of these philosophies are already in play for your company. If not, you’re in for a treat!
1. Be Device Agnostic
The advent of the QR code generator has made it easier than ever for companies to use technology in a device-agnostic way. Using a QR code, smartphone users need simply to open the camera application on their phone and point it at the code.
From there, an option will appear to open the link in a web browser native to the phone. This is one of the easiest ways of crossing platforms, though companies should also think about investing in web design that is optimized for whichever piece of tech is interfacing with their messages.
2. Make It Easy to Pay
In the digital age, people want to pay for goods or services in all kinds of interesting ways. There’s PayPal, Cash App, Venmo, ApplePay, standard credit cards, and cryptocurrencies, among other options.
Allowing your customers to pay quickly and without a hassle increases the likelihood that they will purchase something on one of your first interactions. That’s provided that you’re targeting them with the right content at the right time of the buying cycle.
3. Optimize for Mobile
To gain and retain clients, it helps to have a mobile web presence that isn’t just responsive but completely optimized for mobile devices. Smartphone-owning Americans represent over 85 percent of the population, and they’re using their phones to gain information, be entertained, analyze data, make buying decisions, and complete their purchases.
You know, all the ways you want them to be interacting with your business? Make it easy for them by designing an experience native to their preferences.
4. Use Your Social Media Accounts Wisely
One of the best sources for getting new customers is social media, but it can be a bit of a double-edged sword. What brings you success and helps you build a brand at one moment can be your undoing the next. (See “cancel culture item du jour.”)
As a business or brand, you want to make sure that your vision is clear in everything that you post, from images and text to audio and video. It’s also important to format and tailor each piece, even when you’re repurposing content, to the sensibilities of that platform’s users.
5. Localize Everything
Leveraging technology works extremely well when you are as specific in your targeting as possible. Using technology requires making sure your content and channels are discoverable.
Search engine optimization works very well for getting the job done organically, but there are so many high-dollar keywords and competition, it can get pretty costly. That’s why you should localize all your efforts. Zero in on the city, district, neighborhood, right down to street names.
Attracting New Clients and Customers Is Easier Through Technology
Getting new clients and customers can be easy as long as you commit to growing your knowledge, building a system around your technology tools, and execute to the best of your abilities.
By following the advice presented above, you will be able to do it more organically and make wise use of your marketing dollars.
For more business, technology, and marketing tips, check out some of our additional posts!