Your website is your company’s chance to make a first impression. In fact, you only have around 10-20 seconds on average to keep a website visitor’s attention.
If you’re looking at your site’s analytics and wondering why people aren’t staying on your site, it could be that they’re having a bad user experience on your website.
So, how can you improve user experience for your customers and leads? We’re here to help!
Read this short guide to learn tips on how to improve usability for your website.
1. Make Sure Your Site Is Accessible to All
First things first, you need to make sure your website is in compliance with the Americans with Disabilities Act (ADA). Just like physical buildings have ADA requirements, digital spaces like your website must also abide by ADA guidelines.
This includes using image descriptions, fonts that are easy to read, and more. Learn about the ins and outs of how to make a website ADA compliant by clicking the link.
2. Optimize Page Speed
As humans, we’re inherently impatient. This is especially true in the digital age where we’re used to everything happening in an instant. So, if your website is too slow, it’s not likely that site visitors will stick around and wait for it to finally load.
You can help prevent people from leaving your site by checking your load time and seeing if there’s anything you can do to improve it. For example, if you have a poor load time, it could be that very large images on your website are slowing it down. In that case, you can compress the images before loading them back on your site to help keep your pages loading quickly.
3. Prioritize a Mobile-Friendly Site
More often than not, your site visitors are coming to your website from a mobile device like a smartphone or tablet. You want people to be able to access your website no matter where they are, so making sure you have a mobile-friendly design is crucial.
Start by doing some mobile testing on your site. Are the buttons too small to tap from your phone? Is the menu difficult to navigate from a smaller screen? If so, then it’s time to do some mobile optimizations.
4. Use Powerful Headlines and CTAs
Ultimately, when someone visits your website, they want to find what they’re looking for and you want them to take a specific action. By using captivating headlines on your site, you’ll draw their eyes to the most important information, so they’re less likely to leave without taking action.
Similarly, you need to use bold, very visual calls-to-action (CTAs) across your site, to help encourage visitors to take the actions you want them to take. For example, if your primary goal is to get visitors to request a quote, make sure there are multiple CTA buttons across your site that will take them to the form to make the request.
Follow These Tips to Improve User Experience on Your Site
Remember these tips as you create and update your website to help improve user experience. As a result, you can expect to see more traffic on your site and, eventually, more conversions.
Learn more helpful tips like these by checking out our other articles today.