When it comes to marketing, there are a number of advancements being made which hold a lot of potential for a business. However, one of the major problems associated with a lot of these marketing techniques is that they can get rather complicated, preventing them from being as easily understood by people who may have otherwise been a marketing master back in the day. This is as true for a law firm as it is for any other business. In this article, we will discuss what a legal marketing agency can do to help get your website higher in the search rankings.
Ways for legal marketing agencies to increase your website’s ranking on the search engine
A good legal marketing agency has a lot of tricks up their sleeves in order to get their clients’ websites higher on the Google search engine, and honestly, it is not exactly the simplest thing. It takes a fine touch to get this done right the first time.
Search engine optimization, also known as SEO, is the process of creating content and landing pages for a client’s website that drives attention to the website. There are multiple ways to do this. One of the most common and most effective ways to pull this off is through the use of targeted keywords. When people hear ‘targeted keywords’, they likely think that this is something rather simple, something that they can do on their own. While keywords are not rocket science, they are not child’s play, either.
Like we mentioned above with a fine touch, that definitely applies here. All too often, people try to make their keywords too general, hoping to cast such a wide net, only to discover that the keyword basically does nothing for them. This is due to there being simply too much competition for this keyword, and therefore, whatever service you are trying to advertise with these keywords is wasted time and money. On the other hand, you need to make sure that you are not more specific than you actually need to be.
It is entirely possible to focus on a keyword that is so niche that you are only going to get a small handful of customers through that effort, if any. It certainly would not make you the money back which you put into the service. The goal is to find that happy middle ground, where you will get a decent number of customers visiting your website, while also not having too much competition for their attention.
Keyword placement is also quite important for your SEO game. The keyword should be in the title tag as well as the URL and using <h1> header formatting helps as well. Make sure to include the keyword early once again in the article, and feature both external and internal links. External to give Google an idea of what your article is about, internal to help encourage readers to travel through your website.
Next up, the important thing to remember with respect to targeted keywords is that you have to make the content in the articles actually an interesting read. All too often, an article is written merely as a page meant to snag you, and a lot of them are turned off either by a low-quality article or a topic that is rather uninteresting. Blog posts that tie into the keyword are well-advised to both exhibit an interesting personality, as well as give valuable information.
For example, if an article has a keyword that is not law-based, and instead has to do with, say, auto repair, they are likely going to be disappointed if you are not providing an article that actually answers their question in a thorough way. You also do not only have to try to get higher on Google search rankings through blog posts and articles; you can also create videos to get yourself out there in that medium as well.
But like blog posts, you will be expected to make quality works, which may be a more difficult process if you are trying to do it on your own. A good legal marketing agency will have a video production team on hand in order to be able to anticipate the need for these quality videos. If an agency does have a video production team, make sure to have a look at their past output. This will tell you more than you could need to know about how good they will be for you. After all, people have a pretty keen eye, and generally know what they like and what they don’t.
Social media marketing also does so much for your ranking potential, and you should not sleep on it for even a moment. It is such an important form of advertisement, as it not only helps reach your potential consumer base, but also helps that consumer base get in touch with you and interact with your product or service. A strong social media presence also makes it that much easier to address problems or concerns that consumers have, due to that direct connection. A competent legal marketing agency, such as Gladiator Law Marketing, can help you get your SEO game going, and hard.