The only thing people on the internet care about these days is going viral. A large number of viewers feel that videos going viral is sometimes just a lucky thing, but we are here to bust that myth. Viral videos are much more than just pure luck; they’re about hard work, creativity, timing, knowledge, and many more things.
Today, we are going to take you behind the scenes on how to make a perfect video that goes viral on any platform like TikTok, Instagram, and YouTube. In this article, we are going to break down simple steps, proven methods, helpful tips, analytics, and much more.
So keep reading and understanding the ways to break the internet with your viral video.
Who’s your audience?
The most important factor for your content and video to go viral is your viewers, which is the audience, and the most technical job for you here is to understand what type of audience you are planning to target. Whether your video is about a product, funny videos, educational content, or more, your job is to know what audience you are focusing on. That will set the tone for your video.
Different age groups of people prefer different types of content. Even people from different regions of the world watch different genres. For this, you will need good analytics tools like Google Analytics, YouTube Analytics, and Instagram Help Centre.
What’s Trending?
Knowing what’s trending out there in the world is a very important factor before creating content. Videos often take a lot of effort to create, but just knowing what’s trending will give you an edge over others. Topics that are being talked about currently go straight to the viewers and reach a larger audience.
Here are some examples of trending topics you can look out for:
- New songs or movies
- National news
- Ongoing sporting events
- Trending celebrity challenges
- Memes
You can also check what’s trending by keeping an eye on news, Instagram Explore pages, TikTok Discovery, and Google Trends.
What’s your Hook
A perfect video begins with a perfect hook that keeps the audience chasing the video till the end. That’s what a perfect hook can do. In the very first few seconds of the video, you have to hook the audience onto something that will keep them watching. That should be done within the first three seconds. Keep the video straight to the point, and keep reminding the audience about the hook.
Nowadays, another important factor is the attention span of the audience, which has reduced over time. That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are performing the most.
So, in very few minutes and sometimes just 60 seconds, you have to create a perfect video that has it all. The video should have good visuals, graphics, information, comic timing, trending topics, and all of this in a perfect blend.
Make use of Subtitles
The language and understanding of the video are another important factor people miss out on while making them.
Do all of your audience members follow the language you are posting the video in?
Do they understand the slang you are using?
Having proper knowledge of the topics an important thing one should not neglect. These days, people also tend to watch videos on mute, as some of them are travelling, have people sleeping around them, or kids in school or college watching videos in class. So, to tackle this type of situation, one must make sure their videos have effective subtitles.
For that, you can use an online subtitle creator like the one by Clideo. You can easily create subtitles for video using their tool, which works for all kinds of videos.
Here’s why subtitles matter:
- Improves viewer retention
- Videos can be watched on mute
- Language barriers get cut off
- Makes one understand dialogue clearly
Which Platform is Better
Every internet platform these days has its own way of making viral video content. It has its own format, its own algorithm, and an audience from different regions and various age groups. So if you are thinking one video can work on all platforms, then you might have to rethink this.
You have to make sure you choose the right platform for your content and then look out for a few things before posting the video.
Watch out for these points:
- Video length
- Video genre
- Video dimensions
- Hashtags
- Captions
- Posting times
- Descriptions
- Titles
To get a better understanding, you should check out the creator guidelines of each platform, which might make things easier for you.
Research and Analytics Matter
Just like creating a perfect video requires proper research and analytics, you also have to note down some points if one of your videos goes viral. Keep an eye on trending topics always, and always keep notes on what worked and what did not. Analysis will always help you know what your audience likes, people demographics, watch times, click rates, engagement rate, and more.
There are many free analysis tools out there that will help you rank better on video platforms. Research is the first and most important step for any work. Keep things relatable, short, and straight to the point.
Also, posting content regularly and consistently will not only help you reach the audience but will also give you a good amount of data for analysis.
Viral Video Is Not About Luck
We have covered all the major things in our article that should have made you understand that a viral video is not about just being lucky but takes some serious work behind it. Now your job is to go through all these points and take the help of analysis tools, research work, subtitle-creating tools, and more to make better content and have an edge over others. Helpful tools like Clideo’s subtitle creator can make your videos stand out due to subtitles and help them reach a wider audience.
Creating a viral video is a perfect combination of skills, thoughts, research, analysis, and hard work. We hope this article solves most of your doubts and helps you create your first viral video.
