Today, there are over 1.5 billion websites around the world. Out of this, about 200 million are active.
If you have a website, then you want it to stand out from the crowd and draw your audience’s attention. If you have a boring checkout page, it could deter them and make them abandon their cart.
What are your options to prevent this? Read on to find out how to create a checkout page that’s simple to make and that your audience will love!
Why Does Checkout Abandonment Occur?
This is when a consumer leaves an item in their cart during the checkout process. You’ll want to take a look at the checkout process to see what you can change. Take a look at analytics to see what needs to be changed for a better overall experience.
Some of the top reasons include errors, performance issues, extra charges and fees, and forced registration. All of these are solvable by being upfront about the total price, not require them to sign up, and make the check-out process as painless as possible.
1. Don’t Have Last-minute Charges
Your customers might see more info after the price of the product page and wind up unhappy. Ensure that the price doesn’t go up with extra costs after the initial price. This will make your brand seem less trustworthy.
Reveal all fees from the start as part of your checkout page elements. If you have free shipping, it’ll better entice your potential customers. If you will be charging shipping and taxes, make sure that they know that in advance.
2. Show a Secure Checkout Process
Next, the eCommerce industry will tell you how the consumer needs to trust the entire process. Customers will be nervous to give out their credit card information, especially if there’s no proof that’ll be secure.
Have trust seals on your checkout pages to encourage trust. If you prove that your store is protected by cybersecurity software, it’ll increase their trust in buying from you.
Have an SSL certificate for your site. If your site doesn’t have HTTPS at the beginning, then people will know that your site isn’t secure.
Conversion optimization will suffer if there’s even one small doubt about the security of your site. Also, make the checkout process simple.
Your customers don’t want to spend extended periods of time completing fields. Instead, make sure that they have to fill out as little as possible.
3. Offer a Cart Summary
Have a cart summary for your customers to take a look at at any time. Have the price, number, color, size, and image of the product.
Include a link back for them to take a look at the item again. Without a link, they’re more likely to exit the checkout and search for the product page again.
4. Save Items
When it comes to the eCommerce checkout process, allow your customers to save items for later and edit their carts. This will let them feel in charge of the entire buying process. If you make them feel locked in, they might be less inclined to buy items.
This can include updating quantities, adding and deleting items, placing items into a wishlist, etc. Customers can always head to the wishlist later and buy items at a later date.
5. Guest Checkout
Allow guest checkouts because not everyone wants to sign up for an account. If you do, you might lose some customers. This will make them decide if they want to proceed.
6. Provide Multiple Payment Options
Next, you’ll want to offer them multiple payment options. The more options that they have, the more likely they are to continue with the checkout process. Begin with major providers in order to encourage consumers to use a certain payment method.
7. Have a Progress Indicator
This will show you at what stage they’re in for the checkout process. It’ll also show them the entire process so that there are no surprises.
Progress indicators will show them how long the entire process should take. It’s great to have for a more simple check-out process but can work for more complicated checkouts as well.
8. Autofill Information
People love autofill slots for their information. This saves them time instead of having to manually type it in.
If you don’t have eCommerce software, you can have an autocomplete attribute on your checkout page. Some options are BigCommerce, Shopify, and WooCommerce.
9. Avoid Distractions
Avoid distracting checkout elements or popups during the process. If they leave their cart they’re less likely to complete the process. Ensure that you have a fast website with a clean design and clear email campaigns.
Don’t have more on your page than you need such as a FAQ page or upsell offers. This will cause them to lose focus on what they’re doing.
A great option is to have white space on the checkout page to encourage your audience to focus on the checkout process. Only have images of the product that they’ll be buying. If you have related products, they might be tempted to leave the checkout process.
What To Include in Your Checkout Page
After exploring this guide, you should have a better idea of what to include on your checkout page. Take your time looking through different design ideas and figuring out what will work best.
Would you like to read more informative content when it comes to business? Be sure to check out the other articles on our site today. From informative guides to easy-to-follow how-tos we have you covered.