Brief guide to pulse surveys (1) Brief guide to pulse surveys (1)

In the world of data analytics and business, there are plenty of different surveys. Surveys abound in most aspects of modern business. Companies like to use them to understand their employees better, understand their customers, for marketing research, and numerous other purposes. Surveys offer a reasonable and consistent method of learning about people.

And that’s something companies need to do frequently to thrive. But it goes beyond the need to learn about customer behaviors and trends. Employers also need to work with their most valuable resource: the human element. Understanding them and helping them succeed at work will ultimately result in better performance. Pulse surveys are the best way to do this. In this article, we will provide a brief guide to pulse surveys and how they can help you at your business.

Pulse Surveys Defined

Pulse surveys are short questionnaire surveys intended to measure a particular benchmark or initiative. They provide quick, actionable feedback that gives employees a voice within the organization. A pulse survey is used to measure an employee’s level of satisfaction and engagement. It typically involves asking a series of questions designed to understand how people feel about their work. Pulse surveys can be used to track changes in sentiment over time. And more importantly, they help businesses identify areas where they need to make improvements. When they’re utilized as a part of a larger listening/relationship initiative for your employees they can act as a way to check in with them and even act as a sort of early warning system for possible problems bubbling under the surface of your organization.

Why Using Them Matters

There isn’t any doubt that pulse surveys are a useful tool for organizations, regardless of their size and industry. Using them is incredibly effective and matters a great deal to your employees’ well-being. By regularly sending employees pulse surveys, management can get a sense of how the workforce is feeling at any particular time. Pulse surveys can also work on a “set it and forget it” mechanism, meaning managers can send them out and receive them at any time. Then they can disseminate the data appropriately and make relevant decisions based on what they learn. Managers might use the information to address common morale issues (hopefully before they become bigger problems) and guide other initiatives that can benefit the office environment. By tracking employee satisfaction over time, management can see if any changes or improvements have been made in the workplace and whether or not they are presently having a positive impact on employees. When it comes to understanding your employees, pulse surveys matter as a means to make your workplace better.


There’s a particular part of running an organization or successful business that many people tend to overlook, the process of benchmarking. Benchmarking is where an organization compares itself to others in the industry or the marketplace at large. Benchmarks are an important part of any survey, but they become invaluable when it comes to pulse surveys. Benchmarks allow you to compare your results against industry averages, best practices, and other metrics you choose to measure (like time or quality). The results of these surveys help identify areas requiring improvement as well as areas where the company is doing exceptionally well. If the company is excelling in one area but not in others, surveys can provide some direction for informing necessary changes. Benchmarking also helps you strive toward a common goal, eventually motivating employees and improving their performance as a team overall.

Easy Analysis

Gathering data is meaningless without a worthwhile and easily accessible method of analyzing it. Moreover, a high-quality and engaging pulse survey should also be easy to learn from effectively. Not everyone can be a psychologist and understand the nuances of human behavior. Data science takes a lot of the guesswork out of analyzing surveys. By incorporating it, along with artificial intelligence and other data-driven methods of assessment, it’s easier than ever before to understand and analyze your surveys. Simply plug in the variables you’re looking for and let the software do the rest while you examine the results and make important decisions. The software can identify keywords and phrases, which can ultimately help you learn more about your employees and their engagement levels. Analyzing things manually is difficult and you might be more prone to overlooking something critical. So, find a service that allows you to create powerful, data-backed pulse surveys that you can administer to yourself.

Also read: Trending Survey Topics for College Students 

Actionable Insights

At the end of the day, a pulse survey is offered to provide your company with clear, actionable insights to help everyone—from direct reports to upper-level executives—learn and grow. Organizations are starting to realize that insight into the workplace, engagement, and positive environments are about more than just collecting data. Some of the best insights can come from observations, conversations, interactions, and simple pulse surveys. Actionable insights gleaned from these interactions can provide important information for making better decisions. The ability of a pulse survey to generate real, clear, actionable insights is the true power of using such surveys as a data-gathering tool. When you can drive behavioral change in the workplace—in a significantly positive manner—you can cultivate an environment where success is virtually guaranteed.

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