As an influencer or marketer, you should know that Friday is one of the best days to grow your Instagram page. While most people are looking forward to the weekend, they tend to be more active on this day. Perfect opportunity to reach a higher audience, right?
Indeed, but not any time is the best. You also need to share your post at the right time.
In this guide, we are sharing the best time to post on Instagram on Friday. So that more people get to see your content, engage well, and start following your page. To grow your Instagram page, you should start posting at the right time.
Why Friday Posting Time Matters on Instagram?
Friday vibes are quite exciting compared to the rest of the weekdays. Because here people are in the mood to enjoy the weekend fully.
On regular days, people might use Instagram during breaks or after work, but don’t engage well. Whereas, due to good mood, people are more engaged with the post they see on Friday.
So, yes, on Friday, you get to connect with an audience who are engaged. As they are in their best mood. And, reaching them at the right time is the key. So you should plan your Friday posts, knowing what the best time is to hit ‘Post’.
You also need the best hashtags for Reels to get more people to watch your content.
What Is the Best Time to Post on Instagram on Friday?
Generally, the best time to post on Instagram on Friday is 11:00 AM and 2:00 PM, and in the evening, it’s 6:00 PM to 9:00 PM. Such hours are much better for more impressions and engagement compared to others. Because these days, people have enough time to scroll through their Instagram feed.
So, if you have been posting at odd or random hours, it’s time to schedule your content to the right posting time. This will drive you to better results in both engagement and page following.
Tips to Find Your Best Time to Post on Instagram
Well, you have seen the most stats about when to share your content on Instagram. But is knowing the timing enough? Is the suggested time perfect for you, as well? The answer to both is NO.
You have to know your own best time to post on Instagram. And, here are quick tips that can help you with it:
- Use ‘Instagram Insights’ to find when your audience is most active. This is your personal best time to reach them.
- You can also experiment with posting at different hours to check the engagement fluctuation.
- Be mindful of your audience’s time zone. Share your content as per your audience’s time zone, not yours.
- With A/B testing, you can try various post formats like reels and stories. This is also to find which post works the best at what time.
Be sure to use some of these AI tools for social media or the Captions generator tool to speed up your process.
Global Time Zone Differences for Friday Instagram Posts
Global time zone is also a crucial factor, especially for those who are targeting an audience from another region. Also, when your audience is from another region, you should change your posting time, as per their active hours.
If you post at a fixed time or the one that suits you, chances are high that your global audience won’t get to see your content.
Instagram lets you schedule posts, so that you reach your target audience in different time zones. Mainly, on Friday, you should be mindful of finding the best posting time that gets most followers’ attention, so it drives maximum engagement.
If your target audience is from the UK, then know what the best time is to post in the UK on Instagram to get more impressions.
Conclusion
To grow your page, by getting new audiences’ attention and having engaged followers, you should use the Friday posts very tactically. Friday is the time when most people are relaxed and planning for the weekend, so when you reach them at the right time, you can get better visibility and engagement.
Of course, the suggested post timing is good. But importantly, you also need to know what the best time is to post on Instagram on Friday, as per your audience, as well. Keep checking your results at ‘Instagram Insights’ and make the right strategy.
Don’t miss any opportunity to reach your target audience; here is the best time to post on Instagram on Sunday.
Frequently Asked Questions
What is the worst time to post on Instagram on Friday?
The worst time to post on Friday is before 7 AM and after 11 PM.
Is Friday a good day to post reels on Instagram?
Yes, Friday is not just good but the best day for Instagram reels.
Should I post in the morning or evening on Fridays?
You should take advantage of morning and evening hours to share your content. And then you can decide which post performs well.
Does Instagram posting time really matter in 2025?
Yes, the posting time matters not in terms of reaching more audience, but also to grow your Instagram page in the long run.
