In the United States, more than 600,000 new businesses are launched each year. Existing and new businesses face increased competition for customers. Small businesses can even face competition from international companies that have the ability to effectively reach customers around the globe.
Businesses that want to set themselves apart from the competition and increase their client base can do so by implementing a marketing strategy that relies on technology. Technological advances have made it possible to reach clients more affordably and effectively.
Customer service and direct marketing platforms can be modernized with call center and Salesforce contact center software. This software makes it possible to connect to representatives around the globe so that your business can affordably provide support 24 hours per day.
Representatives can connect from a home-based office or a designated work site. The software allows people to communicate through video chats, text messenger, email, apps or voice calls. Marketing staff can use this to leave customized messages about products for potential clients without disturbing them with a phone call. They can also follow up with existing clients about new products and services that they may be interested in.
You can revolutionize your company’s image by turning to a videography company in Los Angeles to create custom videos for your business. Video has the ability to reach a wide audience more effectively than other marketing platforms. Video sites—such as Youtube, TikTok and DailyMotion—can be used for video advertisements that run before other popular videos or for distributing your own promotional videos. You may be able to present video tutorials that can be used to share your knowledge of your industry.
For example, a painter should share a video explaining how different paintbrushes can be used to create different effects. Whether you’re located in Los Angeles or operating from the East Coast, a professional video production company can customize video content for your website and produce promotional video content for off-site marketing.
Internet Communication Platforms
Social media has revolutionized the way that people communicate. Individuals and businesses can expand their potential reach to billions of people worldwide by using social media sites such as Facebook, Pinterest, and Instagram. Some social media sites allow users to live stream content directly to their audience. This means that you can collaborate with a video production company to communicate with your market in real-time.
Live streaming can be used to reveal new products or services or to share helpful tips. This is an effective way of personalizing your business. Email is also a vital communication tool. You can market products and services directly to existing and potential clients with their email address. Newsletters can also be used to develop your brand and promote your business. They are a direct marketing tool that can boost your company’s sales and profile.
Search engine optimization (SEO) refers to the process of raising your website’s ranking on Internet search engines. Search engines, such as Google and Yahoo, have crawlers review billions of websites. The crawlers identify the most relevant content based on the search terms. They travel from site to site via links.
Sites that are connected to reputable sources with high SEO rankings will rank higher. An SEO agency or marketing strategist will produce off-site content with keywords used in relevant search results. The off-site content links to your company website and other sites with high rankings. This content ensures that crawlers will access your website and elevate its relevance. Effective, ongoing SEO marketing campaigns will ensure your website is featured on the first page of search engine results, which will increase your website’s traffic.
Website and Blog
A website is an essential tool for any business. You can present information about products and services and contact information to potential clients and enable them to order goods or services directly through your website. It can also be used to encourage people to sign up for your newsletter, offer discounts and present marketing videos. Your website can also host or link to a company blog.
Your blog can be used to expand your on-site content and support your SEO marketing strategy. It can be used to share tips and information relevant to your products and services. This can establish you as an authority in your field. You can use your blog to impress consumers with your knowledge and skill, which will make them more likely to trust you with their business needs.