If you want to become successful on Instagram, then you must know the right time to post. Because a post’s timing is one of the key factors. Yes, the time you share your post can determine if you get more engagement, reach, or not. And that differs from country to country.
So if you think about Canada, you also need to find out what the best time is to post on Instagram in Canada. If you are a marketer, brand, or content creator, in this article, we are sharing a guide on the best time to share your posts, which is ideal for the Canadian audience. We will also share some tips and tools that help you follow it for your next posts and get results.
Why Posting Time is Necessary on Instagram in Canada?
Millions of posts go live in a day on Instagram. Being an influencer or marketer, you must be planning to get more engagement and reach for each post. Then it’s obvious that you need to post at the time when your audience is the most, otherwise your content will be lost without driving any results.
When your target audience stays in Canada, or you want to plan your schedule at the perfect time, you must know the right time to post on Instagram. Post at the wrong time, and the chances are high that none of your followers will be able to see it.
The perfect time for posting ensures that your posts reach a larger audience who are active during that time. That you will see in the form of increased likes, comments, and engagement tags. So you should be aware of the right time to hit ‘Post’ on Instagram.
You might also want to know what the best time is to post on Instagram in Germany.
Best Time to Post on Instagram in Canada
Most research shows that the best time for posting in Canada is generally early morning and late evening. Most people tend to check their Instagram accounts while they are traveling to work, having lunch, or after work hours.
Talking about the perfect timing, 7–9 AM to 6–9 PM are the best slots to post on Instagram during weekdays. Whereas, on Weekends, 10–12 AM is the time to get the highest engagement, as people are relaxed and mostly active on Instagram at that time.
Still, the perfect time may also depend on the habits, preferences, and routine of your audience. If your target audience is mostly youth, the evening time may be more effective. For working people, the early morning hours are the right slot. And, you should analyze according to your target audience and needs.
Day-Wise Breakdown of Instagram Posting Times in Canada
Not just the time, the day factor is also a valuable factor that impacts your post’s performance. Engagement on Mondays is usually low because people are busy on this first weekday.
Moving from Tuesday to Thursday is almost the best, while evenings are the most active as well. Whereas Fridays can be a great day for lifestyle and fun content since most users are planning for the weekend.
Saturdays are also ensure that you get good engagement, but in late morning. The same goes for Sunday evening when people are relaxing and free to scroll the Instagram.
Now, let’s see the best time and day as per this simple table:
| Day | Best Time to Post (Local Time) | Why It Works |
| Monday | 8–9 AM, 6–8 PM | People check Instagram before work and after a busy day. |
| Tuesday | 7–9 AM, 7–9 PM | Strong weekday engagement, especially in the evening. |
| Wednesday | 7–9 AM, 6–9 PM | Midweek activity is usually very high. |
| Thursday | 8–9 AM, 7–9 PM | Evening engagement peaks as the weekend approaches. |
| Friday | 8–10 AM, 6–8 PM | Great for fun, casual, and lifestyle content. |
| Saturday | 10 AM–12 PM, 7–9 PM | Relaxed mornings and evening scrolling boost views. |
| Sunday | 10 AM–12 PM, 6–8 PM | Evening posts do well as people prepare for the week. |
How Canadian Time Zones Affect Instagram Posting Times?
Posting in Canada is quite challenging, as it covers six different time zones. The three major time zones are: EST (Eastern Standard Time), MST (Mountain Standard Time), and PST (Pacific Standard Time).
When you compare the two cities, it’s 6 AM in Vancouver (PST) while in Toronto (EST), it is 9 AM. So you have to be very strategic with your post plan, managing between EST and PST time, so your post reaches its target audience on time.
To solve it, you can schedule the few posts at different times, or you can pick the average time that matches with the different time zones, such as noon EST. There are more details on that with the help of Instagram analytics.
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Tools to Track the Best Time to Post on Instagram in Canada
Well, you may know the best time and the day to post on Instagram in Canada. But if you want to check yourself, as per your content planning, there are some tools you can use. Let us share a few mostly used tools that provide you with the best time and more stats, so you can strategize your content plan well.
- Instagram Insights – A free, built-in analytics solution. It provides an overview of follower activity per day and hour. With this, you can monitor audience behavior inside the app itself. Highly suitable for new users and content creators.
- Hootsuite – An effective platform for post scheduling that keeps track of engagement history to find the best times for sharing content. Plus, it allows you to plan posts in different time zones in Canada. So, you can reach a vast audience.
- Later – One of the easiest Instagram schedulers with a clean design, Later offers suggestions for the best times to post. The visual planning and scheduling tool is ideal for making strategies.
- Buffer – A powerful scheduling software that suggests the best hours for posting based on historical engagement. You can plan the posts ahead of time and get the performance stats for future planning.
- Sprout Social – This is an all-in-one social media management solution with thorough analytics. It not only suggests the best time for posting but also monitors the progress on various platforms. The best choice for Canadian brands operating multiple communities in different areas and time zones.
You may also need to check out AI tools for Social media to make your posting smooth.
Conclusion
Posting at the right time on Instagram in Canada makes a huge difference in your content planning. Being a marketer or creator, you want your posts to reach as large an audience as possible. But ignoring the right time and day to post, and making your efforts go to waste, even if your content is so good.
Hence, you should also be careful with when you share your posts on Instagram in Canada. Of course, unique content is the main thing, but the right time to share your content is also another key factor that decides the future of your posts. So, take help of the analytics tools or analyze by yourself to find the best time to post, so you make each post a successful one.
Frequently Asked Questions
Q1. What is the overall best time to post on Instagram in Canada?
Ans. Overall, the best time is early morning (7 to 9 AM) and evening 96 to 9 PM) to make your posts live on Instagram to reach more Canadian audience.
Q2. Does the time zone (EST, PST, MST) affect Instagram reach in Canada?
Ans. Yes. Because Canada has multiple time zones, you need to find the balanced zone when you reach your audience in different regions in Canada.
Q3. Should I post on weekends or weekdays for better engagement in Canada?
Ans. Simply posting on weekends or weekdays doesn’t guarantee better engagement. You need to check out various factors, including your target audience, your niche, and category, as well.
Q4. How do I know my personal best posting time in Canada?
Ans. If you have been posting for a long time, you must check Instagram stats, which provide the time when your followers are mostly active during the day or hour. That’s your personal best time to post for the Canadian audience.
Q5. What tools help find the best Instagram posting times in Canada?
Ans. The perfect tool is the Instagram insights for most stats. But you can also use tools like Hootsuite, Later, Buffer, and Sprout Social for more insights.
