Every minute, thousands of videos are uploaded on YouTube with the hope to go viral (and making money). But do all the creators reach their goal? Not really. The fact is, almost 90 percent of channels never reach that shining mark on YouTube.
Well, apparent reasons could be low-quality content or a lack of talent.
But the ultimate reason is the lack of strategy. Yes, growing on YouTube isn’t just about posting more and more videos. Rather, it’s about knowing the entire YouTube system and following the experts like the AIR Media Tech company. With the right guidance, you can create and post the video that the algorithm and audience value.
So, if you’re serious about your YouTube channel, be sure you are not making the same mistakes that most creators do, which fail them in the end.
Top Reasons Why Almost 90% Youtubers Fail
And, you don’t have to be one of them.
1. No Clear Goal or No Intention to Share Value.
This one is the biggest and most common reason that prevents new creators from growing on YouTube. What they do is, they blindly follow the most YT gurus who are earning millions. They feel like it’s only about posting videos and taking money. That’s all.
So, they start uploading random videos on random topics. And they hope to go viral one day. But the YouTube algorithm is smarter now than before; it favors not just consistency, quality, but also credibility.
They only promote the channel that is genuine and has something valuable to share. So, the channel has no actual goal or interest to provide, and gets nothing in return.
2. No Specified Niche or Category.
YouTube is like a video library of videos from many niches, industries, and categories. But that’s the platform. For one channel, it can’t have all categories and niches in it.
Most creators overlook it. They prefer to post videos on mostly trending topics, regardless of their niche or category. They aim to get more views on every video upload.
And this is the mistake, because each YouTube channel comes under a certain category or niche. Based on that algorithm, promote the video to the right audience.
So the channel with mixed contents confuse the algorithm. Result, they don’t get the audience anyway.
3. Relaxing After Every Video Upload.
Many creators believe that their job is done once the video is published. It’s not, actually.
With millions of new videos uploaded on the platform, it’s risky to believe that your video will find its audience without any promotion.
YouTube will promote your videos to the right audience based on your audience’s interests. But services like Air Media Tech help the creators to increase the views, subscribers, and promote videos. So that it reaches the actual potential.
Without strategic promotion and expert advice, it’s hard to grow on YouTube.
4. Not Taking Thumbnails or Titles Seriously.
You might have the awesomest video on the topic. But when no body feel exciting to watch your video on first place, it doens’t matter.
Click-through rate (CTR) is an important factor in ranking your videos on YouTube. Weak thumbnail or title not jonlymakes your video fail, but also negatively impacts your overall channel.
You may notice that successful creators put extra efforts on thumbanils. So that they first get attention from other videos and make the audience watch the entire video, based on just the thumbnail and title alone.
5. Ignoring YouTube Analytics Completely.
YouTube provides the data and stats to creators about each of their videos and channel performance. Such analytics help in tracking the past performance as well as making strategies for the future.
But, it’s found that most channels that fail on YouTube do not care about checking the stats available. With the performance data, you can not identify your mistakes and correct them for good.
Data such as audience retention ratio, average viewing duration, active hours, and so on, help you strategize your future content. And, help you grow your channel over time.
6. Having No Patience. But, Higher Expectations.
Just like it takes time to create the videos, growing a channel also takes more time.
But most creators have no that level of patience. Because they have been watching ‘Get Success in 30 Days’ videos, it would be hard for them to wait.
They quit too early. It could take months and even years to build momentum.
It’s a process of continuous learning and improving. But someone with higher expectations and no time to wait chooses to get out too soon.
7. Not Seeing YouTube as a Business. And, Channel as a Brand.
For most creators who unexpectedly start a channel on YouTube, they do it as a hobby. Nothing more. They aren’t serious, not dedicated to it. But they still expect the higher results.
Those who are serious about growing a channel and achieving success on YouTube look at it like a business. They come with a proper goal, guidance, and strategy.
Plus, they know it’s a continuous learning from analytics and audiences.
But those who see YouTube as just a video uploading platform can’t see the opportunities it provides. They come for fun, and when they get bored, they leave.
8. Not Adopting Changes or Updating With the Times.
Trends may come. The algorithm may update. Audience interest may change.
But that channel keeps sharing the same content, and stays the same forever. When creators fail or refuse to adapt to the change on the platform, they fail.
Because they believe that what worked in the pasts keep working in the future, as well.
They don’t pay attention to any updates or changes. This makes them stay away from doing anything new that the algorithm and audience demand.
Whereas the successful creators keep an eye on what’s going on and how things change. They analyze, change their strategies, and evolve.
Final Thoughts
Well, you now know the most common reasons that make most YouTube channels fail. If you want to grow and get successful on YouTube, you surely want to avoid these mistakes at all costs.
If you read the common mistake most creators make is that they want to do it all by themselves and from the start. They feel no need to take any guidance or ask for help.
There are some expert who guides from creating a YouTube channel to managing and protecting it in the long run.
Importantly, with their help, it’s even easier to avoid these mistakes in the first place. Because they have experience in creating and growing channels all these years. So it’s advice to take advice from the expert services, who actually help.
