Instagram is the app for you if you want to grow and make a brand out of your name, get the acknowledgement you deserve, and share your talent in content creation with the world. While most of this growth depends on your content and its quality, a major affecting factor is also how to get a high Instagram engagement rate.
In this guide, we’re going to analyse and learn how to increase Instagram engagement rate so that your profile can reach the heights of popularity it deserves.
What Is Instagram Engagement Rate?
Instagram engagement rate is the calculation of how active your audience is and how much do they interact with your content By increasing Instagram engagement rate, you get to notice a rise in the likes, comments, saves and shares on your profile which signals Instagram to show your reels and posts to more people and get benefitted from the algorithm. It’s a very reliable metric tool to gauge what your audience likes or doesn’t.
Instagram captions generator is a great tool that can help you come up with captivating captions.
How to Calculate Instagram Engagement Rate?
To calculate instagram engagement rate, you can follow multiple ways and formulas, the most common and easiest one being:
- Engagement Rate (%) = (Total Engagement ÷ Total Followers) × 100
Here, Total Engagement indicates the likes, comments, shares ,and saves on your posts. It can also sometimes include story replies or reel interactions.
- For instance,
If a post has 700 total engagements and you have 10,000 followers:
→ (700 ÷ 10,000) × 100 = 7% engagement rate
- You can also calculate engagement per reach or impressions if you are looking for a more accurate number of active followers than the total one.
An Instagram hashtags generator can allow you to use popular and trending tags with your posts to rank higher on people’s feed.
Strategies to Increase Instagram Engagement Rate
You can follow the steps given below to increase Instagram engagement rate:
- Post at the right time, especially when your audience is most active.
- Make your page more interactive by using features like quizzes and polls and asking your followers to comment in the sections under your posts.
- Focus on short forms of content like reels as people enjoy consuming them more.
- Keep your captions entertaining and captive.
Mistakes to Avoid While Boosting Engagement
Mistakes that you should avoid to increase engagement rate are as follows:
- Never buy fake followers and likes, only natural activity can help you get high Instagram engagement rate
- Never miss out on a chance of interacting with your audience by replying to their messages and comments.
- Avoid low performing tactics and turn to tracking what works.
- Don’t overuse hashtags or trends as they can get repetitive.
Frequently Asked Questions
How is Instagram engagement rate calculated?
You can calculate the Instagram engagement rate by adding up your likes, comments, saves and shares and dividing that sum by your number of followers and multiplying it by 100.
What is considered a high engagement rate on Instagram?
A 6 percent or more Instagram engagement rate is considered high in the world of social media.
Which tools help track Instagram engagement?
Tools like Instagram insight, later and sprout social and reliable sources when you want to track and learn how to get high Instagram engagement rate.
Do Instagram Reels improve engagement rate?
Yes definitely. People prefer consuming short forms of content like reels as they’re more eye catching and insightful and are not very lengthy.
Can hashtags increase Instagram engagement?
Hashtags help you get high Instagram engagement rate as they’re responsible for bringing the right audience to your content and helping you rank higher.
Conclusion
When you want to increase Instagram engagement rate, you can turn to this guide and get some useful tips that will help you grow and make a big name for yourself in social media. It could become a career path that you enjoy in the long run if you play your cards right and take assistance from the available tools to understand your audience.
