With more than 3 billion social media users around the world, people often think you don’t need anything other than platforms such as Twitter and Facebook to promote your business. Although online marketing channels are an inextricable part of modern marketing, it doesn’t mean offline marketing are ineffective. Actually, taking a dual approach broadens your audience and builds brand loyalty. But what exactly are the best offline marketing solutions for your business? Here are five clever options that might be exactly what your organization needs.
Hand out business cards
Some people may consider them retro but business cards are still one of the most potent marketing weapons a business can use. The reason why you don’t want to miss out on adding them into your arsenal is that they can do much more than just give out your contact information. We’ve seen companies include things such as testimonials and special offers into their business cards and it worked wonderfully for them. If you get the design right, business cards like that can do wonders for your company. Just make sure you keep a dozen of these in your pocket and hand them out whenever an opportunity arises.
Make great radio commercials
Radio has been around for about 100 years and many companies are still using it for business promotion. It’s a phenomenal tool for companies that target local customers to use. Just think about all the people who commute or end up getting stuck in traffic. They usually just turn on the radio and use it as a way to stay informed. Of course, not every radio commercial ends up getting the company more customers. What you need to do is ensure you mention your results and provide listeners with a way to find you once they hear your ad.
Sponsor local events
There are a number of local events taking place in your city or neighborhood every year. Each of these events can serve as a great place to promote your business. The best part of it is that you don’t even have to spend a lot in order to do it. You can just help with organization or offer freebies and you’ll get a chance to invite all attendees to your business. Just make sure you look for the best ways to promote your business during the event. For example, consider designing promotional lanyards and having your employees wear them during the event. Also, try to add something meaningful to the event in order to get more people to recognize your business.
Brand your vehicle
Branded vehicles – we see them all the time but not every business owner decides to rely on it when promoting their company. Just the fact that turning your car or van into a mobile billboard is extremely easy makes the idea worth considering. All you need to do is have your sticker designed and apply it to your vehicle. According to experts, branded vehicles generate somewhere between 30,000 and 80,000 views a day which is even more some online tools can get you. When targeting local customers. A branded vehicle even helps create a professional image of your business and builds trust with your customers.
Network your way to success
LinkedIn sure is one of the best places to connect with other entrepreneurs and professionals in general. Still, you can do plenty of networking even if you’re not online. Even in case you use LinkedIn or other online networking places, attending all relevant business activities in your area makes a lot of sense. Every person you meet could potentially help you take your business to the next level. Search for a local business group and if you can’t find out, consider rounding up some business owners and starting it yourself. Also, practice your elevator speech and you’ll have nothing to worry about.
Although some may have forgotten about traditional marketing tools, these things can actually do wonders for your business. Recently, we saw companies that have combined offline and online approaches doing better than those who solely relied on the web. Opt for any of the five solutions covered in this article and only the sky will be the limit for your organization.