Every business with an online presence is looking to establish its brand and take its reach among the masses. What if we say that you could make this dream come true by harnessing the potential of SEO?
Yes! SEO is a great tool to take your brand globally and reach new audiences. 53% of website traffic comes from organic search results
By firmly establishing your brand’s online presence, you can take your brand’s reach upwards and make it more discoverable to a larger target audience.
More than 3.8 million Google searches are conducted each minute which is a massive number for a marketer to ignore. That is why most SEO services swear by the power of SEO. When you optimize your brand for SEO, you get to reach at least a desirable chuck on these numbers and garner their familiarity. So let us check out the SEO secrets practiced by a digital marketing company like us to build a brand.
Build Your Brand with Ten SEO Secrets
1. Keep Your Content More Informative
Google loves information-packed content that adds value to the audience. Users mostly approach google when they have a question. Providing answers to their queries in a format that adds value will help you scale the SERPS. But that’s not all. One needs to include semantic keywords and long-tail keywords to ensure you surpass the competitor websites. Include the keywords with questions in the form of subheadings to master the SEO and march further ahead.
2. Google News Can Be a Game-Changer
Google’s recent update in June 2021 has become a game-changer in SEO. Google makes a lot of non-AMP pages rank in top stories. These are the result of snippets that are pulled from Google News. One needs to submit their website to Google news and optimize their websites to get visible in the relevant top stories.
3. Get Listed in Image Searches by Optimizing Your Image
Add and optimize high-quality images on your website so that you take part in Google’s long-term plan. The image that is relevant shows up in relevant searches. Optimize your image tags to improve your visual search,
4. Get Featured in Search Result Snippet
Post core web vitals Google will include image previews, visuals and text snippets to each Search engine result page. The search engine is looking to add more context to the results it brings to its users to contribute more towards user experience. Working towards getting featured in the Search engine Snippet can help brands stand out from the competition.
5. Check The Integrity of Your Content
SEO checks for the integrity and completeness of your content. Hence do not publish mediocre content. The better your content answers your users by adding value, the more value and respect your brand earns from the SEO and the customer.
Read next: An Intro Guide SEO Ranking Factors
6. Add Video Content
People consume more video content than text. Including a video on your landing page can boost your conversion rate to a steep 80%, says research by Unbounce.
Additionally, 66% of the customers prefer short videos to learn and understand a product or a service rather than reading volumes of text. Hence optimize all your video forms of content for the search engine by adding relevant keywords too. Video is the future for SEO and brand building. Being prepared for it will take your brand to a whole new level.
7. Optimize For Voice Search
Voice searches have been gaining momentum in the current times. With intelligent speaker assistants Alexa and google search helping us search for information on the go, voice assistants are increasing in demand. Optimizing your content strategy by catering to voice searches will make your brand a household name. Start optimizing your top content for voice search.
8. SEO Helps a Brand Build Authority
Google ranks your content based on EAT, which is Expertise, Authority and trustworthiness. By understanding these three factors and the publishing industry, expert content that consistently establishes an authoritative and trustworthy impact on the consumers will make you an industry expert. Once you establish this, Google will evaluate your brand to an authority across the relevant keyword groups, making you visible in the organic searches.
9. Google’s CORE Web Vitals Update
Google’s core web vitals update will be a game-changer which will be the chief criteria for SEO ranking in the way forward. The core web vitals are user-centred metrics that measure aspects of a web page such as page load speed, user experience, and the visual stability of content on your webpage.
10. Work Towards Visibility on Organic Results
Most users ignore paid search results as they employ ad blockers and head straight towards organic search results. People don’t trust search engines. Most leading brands go for organic SEO through SEO services though they have the budget for paid ads.
We hope that the above tips were helpful to you. Each small change made to your content will collectively impact your search engine rankings and establish your brand. So, Let’s start building!
If you find it cumbersome, you can also outsource it to a digital marketing company in town!