Did you know that in 2019, Adidas outranked Nike with a United States customer satisfaction score of 83?
You’re trying to decide whether or not to buy Adidas shoes or buy Nike shoes, but you’re not sure which is a better buy.
It can be tough to decide which brand of shoes to buy, especially when they both seem like great options.
But don’t worry. Keep reading because we’ve compared Adidas vs. Nike shoes so you can see which one is the best fit for you.
1. History and Growth of the Brands
Adidas was founded in 1924 by Adolf Dassler, while Nike was founded in 1964 by Bill Bowerman and Phil Knight. Adidas is a German-based multinational corporation that designs and manufactures shoes, clothing, and accessories.
Nike is an American-based multinational corporation that also designs, develops, and sells shoes, apparel, equipment, and accessories.
2. Financial Performance
Nike is the clear winner in terms of financial performance. Nike reported revenue of $39.1 billion in 2018, while Adidas reported revenue of only $25.9 billion.
Nike’s market capitalization is also more than double that of Adidas ($134.8 billion vs. $64.4 billion).
Nike’s superior financial performance is due to several factors, including its stronger brand presence in North America and its focus on innovation. Nike’s innovative products have resonated with consumers, resulting in higher sales.
Furthermore, Nike has been able to successfully grow its e-commerce business, which now represents 16% of total sales. In contrast, Adidas has been slower to embrace online sales, and e-commerce only represents 8% of total sales.
As a result, Nike is better positioned for future growth and profitability.
Adidas and Nike are both innovation leaders. Adidas has been focusing on 3D-printed shoes and other new technologies, while Nike has been investing in new manufacturing processes and sustainable materials.
Both companies have been making strides in the world of sports performance, and their products are constantly getting better. However, Adidas has been able to gain an edge by being at the forefront of new technologies.
Their 3D-printed shoes are some of the most advanced on the market, and they continue to push the envelope with their products.
Nike, on the other hand, has been focused on making its manufacturing processes more efficient and sustainable. They have also been investing in new materials that are more environmentally friendly.
While both companies are innovating in different ways, they are both making the world of sports performance better for everyone involved.
At the moment, one of Adidas’ most popular ranges is the originals Streetball sneakers. You can discover more here.
4. Brand Recognition and Loyalty
Nike has a more recognizable brand than Adidas, though both brands are global leaders in the sports apparel industry. In terms of brand loyalty, Nike also has an edge over Adidas.
A 2017 study found that Nike was the most preferred sports brand among American consumers, while Adidas was ranked fourth (behind Under Armour and Puma).
5. Production and Suppliers
Adidas and Nike both rely heavily on suppliers in low-cost countries such as China, Vietnam, and Indonesia. Nike has been criticized in the past for poor working conditions at its suppliers’ factories.
In response, Nike has instituted several reforms, including regular audits of its suppliers and a code of conduct that requires them to provide safe and fair working conditions.
Adidas has also been accused of using sweatshop labor, though the company has made progress in improving working conditions at its suppliers’ factories.
In recent years, Adidas has implemented a series of initiatives to improve wages and benefits for workers at its suppliers’ factories.
While much work still needs to be done, both Nike and Adidas are taking steps to ensure that their products are made in ethical and sustainable ways.
While they both offer high-quality products, there is a significant difference in their pricing. Nike shoes are generally more expensive than Adidas shoes.
Nike’s premium products, such as the Air Jordan line, can be significantly more expensive than Adidas’s flagship products. However, Adidas does offer some cheaper options that are still of good quality.
For example, their “Stan Smith” sneakers are a popular choice for budget-conscious shoppers. Ultimately, it comes down to personal preference and budget when choosing between Nike and Adidas shoes.
7. Future Plans
As the two largest sportswear companies in the world, Adidas and Nike have very different plans for the future. Adidas plans to increase its focus on North America, while Nike plans to continue its focus on China.
Adidas also plans to grow its e-commerce business and expand its product line beyond shoes and apparel. Nike, on the other hand, plans to focus on increasing its direct-to-consumer sales and expanding its subscription-based services.
While both companies are focused on growth, their different approaches reflect the unique needs of their respective markets.
With its strong focus on China and direct-to-consumer sales, Nike is well-positioned to continue its growth in the coming years.
Adidas, with its more diverse range of products and increasing focus on North America, is also poised for success in the coming years.
Adidas vs. Nike: Which One Should You Choose?
So, which should you buy? Adidas vs. Nike shoes? It depends on what you’re looking for.
If you want a quality product that will last long and perform well, go with Adidas. However, if you’re looking for something with more style and flair, Nike is the better choice.
Whichever brand you decide to purchase, be sure to check out our blog for more articles like this one so that you can make an informed decision!