The Role of Social Media in Brand Building

Estimated Reading Time: 5 minutes

When planning to establish a strong brand, you need to use all the channels and mediums that you have available. You see, if you want to become a significant industry entity, it’s quite dangerous to be seen as a one-trick. One of the simplest ways to display your versatility and your overall aptitude for appeasing to your audience is to build your brand with the use of social media. Here are six advantages that this method can provide you with.

Building personality

The first thing your social media presence will allow you is to personalize your business by providing it with a personality. Once you become a member of the online community, people will become interested in your opinion on various subjects and might even keep track of brands, groups and pages that your business follows, likes, shares and comments on. It’s a natural instinct for consumers to humanize businesses and give them human-like traits. This is an essential part of your branding and it’s fairly easy to pull off with the help of social media platforms.

Earning traffic

Your brand is often determined by your audience, which means that your traffic is a major part of your brand, as well. Here, the role of your social media presence is to provide you with the audience that fits your target demographic. Seeing as how every social media platform acts as a search engine, chances are that once you get the attention from a certain demographic, you’ll soon start getting attention from a lot more people fitting this profile. In other words, by earning traffic through social media you’ll also start building your own community.

Great chance for visual branding

Perhaps the biggest advantage of social media when it comes to branding is a chance to make the visuals of your company recognizable to your audience. The majority of companies use their logo as their profile picture on all their social media accounts, while a lot of them also use these platforms to promote their merchandise and promotional products. With a reliable partner like graphic design Norwest, you have a chance to feature these merchandise on your platforms and optimize this promotion method with the right use of tags, hashtags and captions.

Direct channel of communication

One of the best ways to brand your business is to directly communicate with your audience and this is something that social media can easily provide you with. By customizing your DM message on social media, optimizing your chatbot to take orders and act as a customer service and even by a way which you use to reply to comments, you can, indeed, achieve quite a bit. Also, bear in mind that since a lot of online businesses don’t even have brick and mortar establishments, your online interactions are your only business-customer interactions.

A link to your target demographic

Every demographic has its own social networks of choice. For instance, millennials are heavily favoring Instagram, while a tad older generation can be mostly found on Facebook. You can’t expect a business targeting baby boomers to be active on Snapchat, any more than you can expect a business targeting Gen Z to focus the majority of their efforts on LinkedIn. By merely choosing the social media platform that you prioritize, you’re already announcing your alignment and choosing your side. Keep in mind that this is a much subtler and far more important decision that you might expect.

A boost to your content marketing

Lastly, chances are that you already plan to start a content marketing strategy, however, the quality of your content alone won’t be enough to ensure its success. What you also need is to share this content on as many platforms as possible in hopes of reaching the maximum audience. Now, it’s possible to share these content pieces from your personal accounts, as well, however, by doing so via an official brand account, you’re giving your business that extra bit of legitimacy that it needs in order to be taken seriously.

The very last thing you need to keep in mind is the fact that while there are many benefits to branding in social media, there’s no guarantee that any of the above-listed will be true in your particular scenario. Still, with all these tools available, you have the chance to invent your brand and portray it in the best light to your target audience. The metrics and options that you have available are all there, you just have to make an adequate social media branding strategy.

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