It’s widely known that packaging is one of the most important aspects of any product. In fact, it’s the first thing your customers see when interacting with your products and as such, it tends to make up the first impressions they get of your company. Because of this, it’s important to make sure your packaging is unique, appealing, and most importantly, recognisable, especially if you’ve just rolled out a brand new product and you want it to gain some attention.
With that being said, it can often be hard to figure out just which types of packaging are going to work and which ones aren’t. So, to help you out, today we are going to take a look at five package design tips for your new product.
Make sure you don’t overdo it
Trying to oversell your product through its packaging tends to have the opposite effect, as people usually tend to like simple things that are only there to get the job done. With that in mind, you should make sure your packages are compact, easy to transport, and most importantly, that they preserve the product. Trying to add unnecessary additions will only increase your costs and irritate your customers.
Think about the environment
People are increasingly starting to realise the potentially devastating effects overconsumption and waste can have on our planet, and as such have started looking for environmentally friendly products, especially when it comes to their packaging. Making sure you use the materials that can be recycled or are generally eco-friendly could not only save you money but at the same time allow you to contribute to the preservation of our planet and even serve as a big selling point for your product.
Create an eye-catching label
The label on your packaging is one of its most important aspects, as it tends to be the first thing potential buyers see. With that in mind, you should put in a lot of effort to make sure they do their job and catch their attention. A big trend in recent years has been minimalistic label designs that reflect the soul of your product and capture the overall message of your business. While it’s not mandatory, it can be wise to follow this trend as it can almost guarantee good results.
However, the process of creating unique custom labels can be a bit challenging, which is why it can always be a good idea to seek help from the professionals. The extra money you spend may seem like a big cost, however, you should remember that designing the package of your new product is an investment just like any other and will be worth it in the end.
Don’t neglect the importance of colours
Another big selling point of any package is its colours. Not only do they help your product stand out but, if utilised correctly, they can be your package design’s greatest strength. Namely, the colours should reflect your product and what it stands for.
Many companies nowadays use bright and bold colours that immediately catch a buyer’s attention, and if your product allows it, this may be something you should consider as well.
Keep the production process in mind
At the end of the day, it’s also important to consider the potential limitations your packaging can have because of the product you are selling. The manufacturing processes may not allow you to just do whatever you want, so it’s always important to take every aspect into consideration and keep in touch with the manufacturing department in order to eliminate any complications later down the line.
The package design of your product is ultimately linked to its success. Because of this, making sure you create something that’s unique and gets the essentials of your product down is crucial.
It may take quite some time to come up with a design you like, but make sure not to get too frustrated about it, as getting the perfect package is undoubtedly quite hard. However, if you start in time and give your ideas room to grow and develop, the end product is sure to be something amazing.